Express press service
NEW DELHI: To instill patriotic fervor among citizens on this Independence Day, the Ministry of Culture and Tourism has proposed to launch a mega-campaign in which people will be urged to hoist the national flag on their houses on August 15. The initiative will be part of the ongoing Azadi Ka Amrit Mahotsav (AKAM) celebration and commemoration of 75 years of Indian independence.
An official familiar with the matter said the campaign aims to encourage people to remember the sacrifices made by freedom fighters and ensure their participation in the celebrations. “The idea behind this concept is for people to discuss and remember the contributions of our leaders and unsung heroes in the struggle for freedom. It is also to ignite patriotism among people,” he said.
“As part of the campaign – ‘Har Ghar Jhanda’ (flag on every house) – the ministry aims to see the tricolor flag flown over 10 million houses. Appropriate announcement will be made by the relevant authority at the right time”, the manager said. noted.
India’s flag code was changed in 2002, allowing citizens to fly the tricolor over their homes, offices and factories on any day.
Speaking at Rashtriya Sanskriti Mahotsav National Folk, Tribal Art and Dance Festival in Warangal on Wednesday, Union Culture and Tourism Minister G Kishan Reddy urged people to hoist the national flag on their homes as the country celebrates 75 years of independence.
Officials said Reddy’s appeal to the people is in line with the ministry’s proposed national flag campaign.
The ministry, in association with other ministries, government departments and private organizations, is taking unique steps to ensure that people also become members of AKAM. He successfully ran various campaigns such as “India Postcard 2.0”, where he received a remarkable response from the people.
Over a million responses were received following a postcard campaign conducted to solicit the views of young people on how they want to see the nation in 2047; the year when the country will celebrate its 100 years of independence