Carat India Appoints Sayami Podder as AVP – Strategy | Advertising

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Carat India has announced the appointment of Sayami Podder as Associate Vice President – Strategy.

She will be responsible for providing information to the agency’s existing clients in the West and South regions.

Podder will report to Anita Kotwani, CEO of Carat India.

She leaves Mindshare, where she was a senior director.

Kotwani said, “Today, talent is the key differentiator sought by customers. Our main objective is to ensure that we have the best talents who join us and join the Carat family. Sayami’s diverse expertise in data and analytics, research, communications planning and media strategy is certainly a growth driver for clients. We see her as the ideal team player to lead Carat’s vision of “designing for people” in the Western and Southern markets.

Podder said, “The consumer journey is no longer linear and the media ecosystem is constantly evolving to adapt to our new age audience. Carat is already known for its strategic thinking and integrated approach. With my expertise in data science and creative thinking, I look forward to implementing an insight-driven strategy that will drive incremental and sustainable growth for our clients. I am delighted to begin this new journey under the dynamic leadership of Anita and to contribute to Carat’s growth story in India.

With a career spanning over 12 years, she has also worked with Ipsos, Madison World and Brandscapes Worldwide, among others.

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