Downtown Bahrain launches Ramadan campaign to spread smiles across the kingdom


Manama, Bahrain: Downtown Bahrain, the Kingdom’s premier shopping, entertainment and lifestyle destination, has launched its Ramadan campaign under the theme ’30 Days of Smiles’ in a bid to connect with the Bahrain community and create a movement to spread smiles.

As part of the campaign, City Center Bahrain is working with key local influencers to challenge them and their followers to make someone smile with a kind act and post it on social media. Additionally, visitors to the mall will be able to participate in the challenge by heading to the Smile Machine in the Central Galleria which invites visitors to take part in the movement.

City Center Bahrain has partnered with Ayadi Relief, a company run by young Bahrainis who serve the community to launch the Ramadan campaign, #You_Can, aspiring to change the lives of Bahraini families by raising funds to support individuals, educational institutions, determined children, and more. A display is located in the Central Galleria that will accept cashless donations by scanning a QR code.

Under the theme “What makes you smile”, City Center Bahrain organized an art competition with local schools in the Kingdom. The competition brings together schools, parents and the local community through an exhibition that engages primary school children to creatively express what brings them joy during the holy month.

Duaij Al Rumaihi, Manager of City Center Bahrain Mall, said, “We are very grateful to be working with the local community to encourage acts of kindness during the holy month of Ramadan. We are constantly looking for ways to have a positive impact on the community, especially to support vulnerable members of society and to be as inclusive as possible. As part of this campaign, we want to create a positive channel across the Kingdom to encourage others to be kind, do a good deed and bring smiles to their loved ones.

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Media Contact:
Memac Ogilvy Public Relations
Ghadir Alaradi:
Hind AlAwadhi:

About City Center Bahrain

Downtown Bahrain is Bahrain’s largest shopping, leisure and entertainment destination, attracting over 14 million visitors a year. Spread over 158,000 sqm of retail space, City Center Bahrain offers an international mix of more than 340 exclusive brands, including 60 food outlets, with major stores such as the largest Carrefour hypermarket in the Kingdom, Saks Fifth Avenue, Debenhams, Centrepoint and Home Centre. The shopping center’s integrated family entertainment offer includes a 20-screen VOX Cineco cinema and a Magic Planet. The mall is also adjacent to two upscale hotels, the 5-star Westin Hotel City Center Bahrain and Le Meridien Hotel City Center Bahrain.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the pioneer of shopping malls, communities, retail and leisure in the Middle East, Africa and Asia.

A remarkable business success, Majid Al Futtaim started from the vision of one man to transform the face of shopping, entertainment and leisure in order to “create great moments for everyone, every day”. It has since grown into one of the most respected and successful companies in the UAE, spanning 17 international markets, employing over 43,000 people and achieving the highest credit rating (BBB) ​​among companies. private in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with other developments underway in the area. The mall portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Center malls, My City Center neighborhood malls and five community malls which are in joint venture with the Sharjah government. The Company is the exclusive franchisee of Carrefour in more than 30 markets in the Middle East, Africa and Asia, operating a portfolio of more than 400 points of sale, including City+, the first cashless store in the region, and a boutique in line.

Majid Al Futtaim operates over 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences in the region, including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The company is the parent company of a fashion, home and specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and That, a concept store and a Majid Al Futtaim fashion app. In addition, Majid Al Futtaim operates Enova, a facilities and energy management company, through a joint venture with Veolia, a global leader in optimized environmental resource management.

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