Google launches the most codes in the MENA region – Campaign Middle East


Most codes are free, open-source numeric addresses that provide simple, accurate addresses for any place on Earth, including places that don’t have precise formal addresses. Instead of street and locality names, most codes are based on latitude and longitude and are displayed as a short sequence of numbers and letters that ensure accuracy.

Since its launch in 2018, Plus Codes has been widely adopted by NGOs (including Addressing the Unaddressed and Shelter Associates) and governments (such as in sub-Saharan Africa) as it meets the needs of millions of people. Plus codes also make it easier to discover and navigate businesses.

In addition to community-led efforts, Google is also committed to allowing users to directly use Plus Code addresses for their daily needs. Google is pleased to announce the launch of the latest Plus Codes feature on Google Maps in 18 MENA countries including UAE, Egypt, Saudi Arabia, Qatar, Kuwait, Morocco, Algeria and many others. Through which you can use your current location to find the Plus Code address of your home.

Whether it’s getting food or packages delivered, sending friends and family a location to help them get to your place, or browsing, people can use Plus Codes addresses from seamlessly, without having to share approximate addresses with landmarks or voice instructions that can be ambiguous.

When saving a “Home” location to Google Maps, users in all 18 countries will see a new “Use your current location” which uses their phone’s location to generate a plus code (if the accuracy of the location meets minimum thresholds) which they can then use as their home address. Google also added a section at the top of the “Saved” tab to make it easier to retrieve, copy, and share these home addresses. The feature is currently available on Android only, iOS will follow soon.

Google launched this feature in India earlier this year and is delighted to share that over 500,000 users in India have already found their home address using plus codes. Google is eager to expand into other types of locations (beyond “Home” and “Work”), and is actively seeking partnership opportunities with e-commerce, logistics, and delivery companies to to extend the experience to more people around the world.



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