Hilton launches Ramadan campaign to inspire families to reconnect

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Kuala Lumpur, Malaysia, April 2, 2022 /PRNewswire/ — Hilton is relaunching its global To New Memories campaign with a Malaysia-based follow-up campaign to make it easier to reconnect people through packages that fully embrace Ramadan traditions.


Hilton launched “To New Memories” last year and drew on research insights that show consumers are hungry to reconnect with family and friends and are inspired by memories of travel.

As Malaysia enters the holy month of fasting, the To New Memories Ramadan campaign encourages families to create new memories by spending quality time with loved ones.

Hilton will offer special room and meal packages, change breakfast times to accommodate morning prayers, and provide prayer mats, the Quran and in-room prayer times can be arranged upon request . Plus, guests can enjoy Ramadan-inspired amenities like free in-room appointments and more.

All 11 outlets nationwide will partake in Iftar and Sahur traditions with a specialty buffet dinner highlighting malaysia Culinary heritage and other Central Asian specialties. The Jelajah Selera campaign runs from April to May 3 and offers guests an extensive party menu including themed buffets, take-out, Sahur in-room dining, BBQ buffets and more.

“Precious family memories are at the heart of Hilton. We want guests to know that Hilton and our team members are ready to make it easy to connect with loved ones during the month of Ramadan,” said Eugene Oelofse, Director of marketing and communications – Malaysia, Philippines, Sri Lanka.

Book new memories directly with Hilton through any official Hilton website or call center, the Hilton Honors app or at any Hilton property. Hilton Honors members get up to 25% off.

Malaysia participating hotels include Hilton Kuala Lumpur, Hilton Petaling Jaya, Hilton Kuching, Hilton Kota Kinabalu, DoubleTree by Hilton Kuala Lumpur, DoubleTree by Hilton Johor Bahru, DoubleTree by Hilton Melaka, DoubleTree Resort by Hilton Penang, Hilton Garden Inn Puchong, Hilton Garden Inn Jalan Tuanku Abdul Rahman North and Hilton Garden Inn Jalan Tuanku Abdul Rahman South, DoubleTree by Hilton Putrajaya Edge of the lake.

To learn more, visit hilton.com.

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