The Democratic Congressional Campaign Committee is Planning to roll out ads to win over Black Virginia voters this week, reported CNN. The initiative strives to build a love relationship with color communities in the middle of growth worry Black voters have the Democratic Party.
The DCCC will deploy digital and print advertisements to promote achievements such as the expansion of the 2021 child tax credit under the U.S. bailout, bipartisan infrastructure package and the George Floyd Justice in Policing Act, according to the CNN report. This campaign is an extension of the of the committee Building our grassroots project to strengthen relationships with communities of color. The project spear in 2021 with an investment of $30 million.
Learn more about CNN’s DCCC initiatives:
A radio spot, first shared with CNN, suggests the Democrats were the only party listening to the stresses facing African Americans during the global pandemic.
In another radio ad, the narrator characterizes congressional Democrats as fighters for black communities. “The Democrats in Congress brought us the American bailout, and now we’re back to work, our businesses are reopening, and our kids are back in the classrooms where they’re thriving,” the narrator says. “And not a single Republican voted for it.”
The printed part of campaign features advertisements with the slogan “We Did That” to highlight legislative achievements. CNN reported that the George Floyd bill has yet to pass the Senate, but passed the House with support from Democrats.
However, some black voters notice The politicians tend to only care about their community election weather. The midterm elections are in November. A Pew Research survey also revealed in January black voters’ approval rating for the Biden. administration had fallen from 87% to 60% in nearly a year, CNN reported.
“This is a very vocal, intentional and thoughtful response to feedback we need to communicate earlier, and it’s just the beginning. We say, we hear you,” DCCC national press secretary Chris Taylor said via CNN.