‘India deserves better’: Prashant Kishor’s campaign proposal to Congress


The proposal also underscored that perhaps for the first time, congressional leaders did not appear to be fully aligned on many issues, leading to a complete lack of cohesion, and at times to confusion and stalemate.

In his presentation to senior congressional brass, election strategist Prashant Kishor signaled that his biggest concern was that members of the party’s decision-making bodies are all appointed, and not necessarily connected to the grassroots and barely fighting elections. For the 2024 general elections, Kishor suggested a “pan-India vanguard campaign to reach out, connect and mobilize all of India for a mega movement leading to the reincarnation of Congress and the election of a government. transformational”. To win, 45% of the votes are required, which means a target of 30 crores, Kishor said.

Within the digital consciousness of the country, the BJP and its leadership currently scores significantly higher than the Congress, he pointed out and with the theme “India deserves better”, Kishor suggested the Congress to build a platform – unified form to provide strategic support and resources to non-political influencers and mount a sustained campaign against the ruling regime.

In his presentation, Kishor said his “congress reincarnation” was about “the preservation of the soul, the creation of a new body.” The inspiration for the campaign is the symbols of Nataraja, namely creation, protection, liberation, destruction, concealment and connection. The resolutions include the “creation of a new Congress which will be a political platform of choice for the masses; destroy a sense of entitlement, lack of responsibility and sycophancy,” Kishor said in the presentation.

He also notes that perhaps for the first time, the leadership of Congress does not appear to be fully aligned in terms of goals, strategy, method, approach, tactics and way forward; leading to a total lack of cohesion, sometimes to confusion and deadlock. There is a need for a non-Gandhi working president/vice president who can work effectively in the field as directed by Congress leadership, he suggests.

He also advocates a congress structure more alliance of a national nature but with 5-6 partners. “Congress is expected to contest 75-80% of Lok Sabha seats with a few regional alliances like Nationalist Congress Party (NCP), Dravida Munnetra Kazhagam (DMK), Jharkhand Mukti Morcha (JMM), YSR (Yuvajana Sramika Rythu) Congress and Trinamool Congress (TMC),” Kishor suggested.

Strengthening the organizational structure, Kishor called for identifying and meaningfully engaging 15,000 grassroots leaders and activating one crore foot soldiers across India.


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