KFC’s new campaign to rekindle Malaysians’ shared love for Finger Lickin’ Good KFC moments

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MORE than just fried chicken, KFC will always hold a special place in people’s hearts – birthdays, anniversaries, festive celebrations and even mundane everyday occasions, there is a KFC memory that resonates with everyone.

Many Malaysians have grown up loving this world famous Finger Lickin’ Good Chicken and the love never stops. This is no surprise as KFC has been in Malaysia for 49 years and they have grown with the brand over the years.

Whether young or old, from all communities and walks of life, their shared love for KFC brings people together and helps create great moments.

KFC is unique because it has a rich history. For those who don’t know, this world famous global brand started with a passionate and driven man. Colonel Harland Sanders started selling fried chicken at his roadside restaurant in Kentucky during the Great Depression.

It’s been over 75 years since he perfected this “secret recipe” using a patented method of hand breading and cooking chicken in a pressure fryer.

This secret recipe includes 11 herbs and spices, which remains a mystery until today. That’s why KFC’s Original Chicken Recipe and the ever-popular Hot & Spicy Chicken is truly a signature that people can only get from KFC and nowhere else because it’s freshly prepared in store with relentless quality control. and hard work.

KFC is proud to be part of Malaysia’s social fabric that spans almost five decades with more than 740 restaurants across the country serving Malaysians every day.

Over the years, KFC Malaysia has seen many ups and downs as a brand, with the past two years having been particularly difficult following the unprecedented pandemic and its economic repercussions.

Nevertheless, KFC holds firmly to the same commitments: to continuously create irresistible tastes and memorable experiences for all, strictly to uncompromising values ​​and quality to make every visit by their customers worthwhile.

Through a series of strict food safety procedures, KFC provides its customers with high quality products.

They believe their customers deserve to have only the best quality chicken for the full Finger Lickin’ Good experience, KFC has rolled out a “Quality to Taste Guaranteed” policy.

This policy allows customers to somehow replace any chicken that they deem to be of unsatisfactory quality.

Customers can simply scan the unique QR code provided in store, complete and submit the replacement form, and present the thank you page at the counter to get a replacement.

Giving more reason to rekindle the love for KFC and relive the good old days when they gathered with their friends and family at KFC restaurants to enjoy hearty and delicious meals, KFC is officially serving the brand new Jimat Siang for a limited time only.

Jimat Siang offers best value lunch combos exclusively at discounted prices from Monday to Thursday between 12:00 and 14:00 from RM7.99.

It consists of its signature main and side menus and comes in six combined variations. Available in dine-in, take-out and drive-thru at the majority of KFC stores nationwide.

Meanwhile, creating more “non-fungible” love for KFC fans, KFC Malaysia, which always strives to be at the forefront of technology and innovation, is the first food retailer to enter the the blockchain market.

Inspired by Malaysians, made by Malaysians for Malaysians, KFC collaborated with talented local artists Wilson Ng, Book of Lai and Arif Rafhan Othman to produce 11 unique NFT artworks in honor of the secret blend of 11 recipes from KFC. herbs and spices.

Fans can get their hands on eight of these exclusive KFC NFTs at OpenSea, the biggest NFT marketplace, starting May 10.

While the remaining three NFTs can be won by entering a social contest on KFC’s Instagram page @kfcmalaysia.

“I believe for most Malaysians, KFC means celebrations and a good time and place to meet up with family and friends.

“The special aroma of our delicious, world famous fried chicken is classic and evokes feelings of joy and happiness that span generations.

“That’s why we launched the ‘It’s Finger Lickin’ Good’ campaign to rekindle the love that even our parents and grandparents once enjoyed,” KFC Malaysia Brand Manager Stephen Chew said at the event. launch event held at the KFC store at Pavilion Shopping Center.

He said, “Through this campaign, we plan to engage with customers through various initiatives that will bring added value and customer satisfaction.

“We are committed to continuing to be relevant to all Malaysians and bringing back nostalgia for our country’s favorite fried chicken brand,” he added.

The event also saw the unveiling of the KFC Klaw for Chicken Claw Machine housed by a giant KFC bucket.

KFC fans who frequent the Piazza@Starhill gallery will be giggling with excitement as they can play and win KFC vouchers and Drummie plushies, until June 9 at the scheduled dates and times.

Other fun activities including a photo booth are also held here, so visit it and don’t miss the excitement!

Finally, KFC fans can also feast on invigorating KFC visual moments on 3D display panels located at KLCC Junction and Pavilion ELITE.

For more information, visit https://itsfingerlickingood.kfc.com.my/.

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