Sky Media has announced the Make My Money Matter campaign as the first sponsor of the Daily Climate Show.
The Daily Climate Show’s social clips have been identified as the ideal environment for Make my money count promote concrete and positive solutions for those engaged in the fight against the climate crisis. Thanks to the sponsorship, millions of people who watch Sky News on social media will see Make My Money Matter’s educational messages which encourage people to think about how their pensions are invested and the impacts of those investments on the planet.
Richard Curtis, writer, director and co-founder of Make My Money Matter:
“It’s not always the first thing that comes to mind, but greening your retirement is one of the most powerful ways to help save the planet. In fact, it’s 21 times more effective than many other changes like going vegetarian, changing energy providers, or giving while stealing.
“Partnering with the UK’s first ever climate show on Sky News to get this message across was an obvious choice for us. The Daily Climate Show segments talk about the climate crisis and its effects, but more importantly provide concrete, positive steps people can take, which aligns perfectly with our goals at Make My Money Matter. We hope this campaign will not only educate people about the enormous power of their money, but also empower them to claim a pension they will be proud of.
Make my money count is a grassroots campaign group founded by renowned filmmaker and activist Richard Curtis. The group aims to give the UK public more voice and choice over how their money is invested and to ensure that the trillions of pounds invested by UK pension schemes help build a better world.
This year, the campaign aims to ensure that all pension providers commit to achieving robust net zero targets and eradicating deforestation from their investments.
Praised by COP26 President Alok Sharma for “to inform and engage its viewers about the climate crisis and the need for urgent action”, The daily climate show diffuse through Sky News TV, Digital and Social Platforms. The show puts people at the heart of its journalism, listening to those affected by climate change and people adapting to it, as well as scientists and policy makers.
To reach relevant audiences, the campaign will deliver over 3 million highly targeted views with co-branded creative identities signifying The daily climate show supported by Make my money count alongside daily clips on Sky News‘ The Facebook and Twitter channels.
Sarah Jones, Director of Planning at Heaven Media:
“We are delighted to have Make My Money Matter on board as the first-ever partner of the Daily Climate Show on Sky News. Sky is committed to sustainability in all it does and to working with like-minded brands. same ideas to spread this message further is essential for us.Through this sponsorship, Make My Money Matter will reach a group of truly committed people who care about the environment and want to learn more about actionable information that impacts their day-to-day decisions – such as choosing a sustainable pension fund”.
Social media sponsorship with The daily climate show launched this week and runs until 2n/a May.