PwC launches campaign to support Dubai Can’s sustainability initiative


Big Four PwC has launched a campaign for the Dubai Can program, an emirate-wide initiative to reduce the use of single-use plastics.

Launched by the Crown Prince of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Dubai Can initiative aims to reduce the waste of single-use plastic water bottles in the emirate by encouraging individuals to use water bottles. refillable water.

The initiative is part of a wider sustainability program that includes a range of other steps – from phasing out plastic bags in supermarkets and improving waste and water treatment infrastructure, banning plastic water bottles on campus and providing all students and school workers with refillable stainless steel bottles.

Committed to playing its part, PwC has set up a program that stimulates its staff in Dubai to support Dubai Can. Outlining PwC’s commitment, PwC Middle East’s Chief Financial Officer, Keshav Choudhary, said: “In line with our sustainability strategy, we have launched a campaign in our Dubai office to reduce the use of post-consumer plastics. unique.

At the heart of PwC’s plans are free water dispensaries, launched alongside the Dubai Can initiative in 30 locations across the city. This number will be expanded to 50 in a short time, while the ultimate goal is to reach 1,000 locations to include all residences in Dubai in the new charging culture movement.

This was accompanied by further encouragement for people using refillable stainless steel water bottles to take full advantage of the free water dispensaries.

Khaled Bin Braik, PwC Partner, said: “At PwC, we are proud to support the Dubai Can initiative. Since 2018, we have been working to eradicate plastic waste across our entire business. Every employee receives a reusable water bottle, and in Dubai alone, we have reduced the use of 53,000 single-use plastic bottles by installing our zipper taps in our new premises here in Emaar Square.

Olga Zolotova, Head of Corporate Social Responsibility at PwC, added: “At PwC, we have connected responsibility to create meaningful and lasting change. Our CSR program seeks to have a positive impact on people, communities and the planet, and we are delighted to expand our program with the Dubai Can campaign.

The impacts of the Dubai Can program are already visible. The use of plastic is gradually decreasing, while people of all ages and walks of life regularly use the charging stations. In a few years, commentators hope this push will see Dubai become a plastic-free city.

Last year, PwC was named the UAE’s Top Employer by LinkedIn, which looked at millions of data points to reach its conclusions. PwC has over 6,000 professionals in the Middle East, with Dubai being one of its largest centres.


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