Red Deer Brewery Joins Prostate Cancer Awareness Campaign – Red Deer Advocate


Red Deer Ride for Dad and Troubled Monk Brewery want central Albertans to collect a pint of beer to support prostate cancer awareness and research.

Troubled Monk Launched Limited-Run Craft Beer Ride For Dad – Munich Helles April 7 in partnership with the local charity.

Vern Lowe, captain of Ride for Dad, said the new fundraising effort tasted good.

“We gave our approval,” Lowe said with a laugh.

“It has a nice smooth taste and a good flavor,” he said of Munich Helles, available at troubled monk and other liquor stores in Alberta.

Lowe said there is still a lack of awareness among men regarding prostate cancer, even though it is a commonly diagnosed cancer.

“Men are men. We don’t meet over coffee to talk about health issues.

If caught early, prostate cancer has a five-year survival rate of over 93%.

Many men also mistakenly believe that the only way to test for prostate cancer is with a rectal exam, but there is a blood test, he said.

“It’s no different than going for a blood test for anything else. It’s very quick, very simple and people have to be made aware.

Prostate cancer is the third leading cause of cancer death for men in Canada. Most men do not die from prostate cancer, but from cancers such as bone cancer, testicular cancer and others that have spread from undiagnosed/untreated prostate cancer.

Founded in 2000, Ride For Dad has raised over $37 million in Canada.

The Red Deer Motorcycle Ride for Dad chapter was formed in 2018 and will be hosting their fourth fundraising group outing this summer.

Lowe said 90% of funds raised in Alberta stay in Alberta.

A benefit barbecue will be held on June 11, from 11 a.m. to 2 p.m., at Messinger Meats, 2067 50th Ave.

The 2022 Red Deer Motorcycle Ride For Dad takes place on August 13 and typically attracts between 50 and 100 participants.

“We’re going to rain or shine, or snow.”

Breakfast and registration are from 7:00 a.m. to 8:45 a.m., and the bikes leave at 9:00 a.m. The starting location is Turple Bros. Ltd., at 175 Leva Ave, in Gasoline Alley.

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