TenderCuts Unveils New Campaign Featuring Prakash Raj

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TenderCutsthe omnichannel meat and seafood company, has launched a new campaign featuring actor Prakash Raj promoting their new ‘Good meat. Authentic meat. Always.’ proposal. The multi-film campaign designed by Lowe Lintas Bangalore. Through storytelling, the campaign aims to convey the message that TenderCuts offers the freshest meats at the most honest prices.

The key objective of the campaign is to increase brand awareness and consideration to drive consumer trials. With the ‘Achha meat. Sacha meat. Hamesha’ slogan, the brand’s goal of making the world of honest meat a reality for everyone is coming to fruition.

The campaign consists of three films highlighting different brand messages: the first presents the best quality meat products at the most honest prices, the second presents the ready-to-cook range of TenderCuts which consists of the freshest meat that is freshly marinated, and the third film focuses on the fact that all products are only freshly cut after an order is placed. Advertisements featuring well-known actor Prakash Raj revive the Tender promise with humor.

Discover the campaign:

Nishanth Chandran, Founder and CEO of TenderCuts, said, “Prakash Raj is truly a fabulous actor and brings the campaign to life with his engaging humor and seasoned acting skills. Thanks to our omnichannel presence, we strive to always offer the best quality of authentic meat. Our customers can now see our freshly cut meat proposition after your order come to life through our efficient technology-based QR code, through which customers can know when, where and by whom the meat was cut.

Aruna Jathar, Director of Marketing at TenderCuts, said, “We are really excited about the campaign and through this we want our customers to realize the promise of Tender. At TenderCuts, we believe in doing things that are right for the customer and that’s table stakes. We’re highlighting this undeniable fact through our remarkable new campaign that revolves around the promise of good meat, real meat, always!”

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