The American Floral Endowment’s 2022 Capital Campaign Funds the Future of Floriculture


Imagine a flowery future! the American Floral Endowment (AFE) invites the floral industry to join them in their annual fundraising campaign – Financing the future of floriculture. Look to the future with AFE as they share innovative research with new advances, scholarships and internships for the next generation of leaders, grants to enable continuing education for all industry members, and Moreover.

In order to continue to increase its annual support for its floriculture programs, AFE is once again conducting a virtual fundraising campaign. The campaign takes place between Monday May 16 and Thursday June 30. Donate today!

The theme Financing the future of floriculture is inspired by the new logo of the AFE, resulting from its new Strategic Plan published at the beginning of the year. AFE’s dedicated Board of Directors, with industry input, has established and approved new priorities, goals and initiatives to ensure the industry’s continued growth through 2025. They would like to encourage you to join to support the advancement of the floral industry.

Laura Shinall, Chair of AFE’s Board of Directors and Managing Partner of FreshPath Marketing, notes, As members of the industry, we want to see success not just for our own businesses, but for the industry as a whole. Through AFE, we know we can have a wider impact by supporting research and education for the next generation ensuring the future of floral is as vibrant as the flowers we love..”

AFE is the floral industry’s leading charity where all segments can come together to support research and programs that impact the entire industry. AFE’s essential resources would not exist without the continued support of industry.

AFE’s 2022 fundraising campaign features many Sponsorship Opportunities and levels. Sponsor benefits include promotional opportunities, job postings on AFE’s Career Center, and recognition in staffing communications.

However, donations are not limited to sponsorships. Every dollar makes a difference! No donation is too small. Any contribution to AFE is fully tax deductible and amounts to supporting the needs of the floral industry through research, internships, fellowships and scholarships.

The deadline to register for the campaign and get involved in funding the future of floriculture is Thursday, June 30.and, so don’t delay in making your donation! Sponsors will be featured in the August AFE print newsletter and at the Funding the Future of Floriculture event at the SAF Congress in September, so don’t miss June 30and deadline to participate.

The AFE Board of Directors and staff thank you for your support of the work carried out by the endowment. It is only through industry contributions that AFE can continue to serve the floral community.

Support the future of floriculture!

About the American Floral Endowment (AFE)
The American Floral Endowment is the industry’s trusted source and catalyst for the advancement of floriculture through funding innovative research, fellowships, internships, and scholarships that best meet the dynamic needs and to the demographics of all industry sectors. Since 1961, over $18 million has been funded in research and education projects, and over $3 million has been funded in scholarships and internships designed to attract and retain future industry leaders . To learn more about AFE or how you can support floriculture programs, visit


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