7UP® PARTNERS WITH AIRTEL INDIA AND LAUNCHES THE REFRESH BEFORE YOU RECHARGE CAMPAIGN

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Coimbatore: Ringing in the festive season with a refreshing offer for its consumers, 7UP® has unveiled a brand new TVC to mark the recent announcement of PepsiCo India’s partnership with Bharti Airtel (“Airtel”). With this offer, consumers now have the opportunity to get a discount on the Airtelthanks app and get a prepaid top up worth INR 10 to INR 20* on every purchase of 7UP® PET bottles. The fun new TVC features quirky, curly-haired mascot Fido Dido to announce the latest offering.

In the opening scene, a boy spends his time at the restaurant, his phone has a FIDO DIDO© cover. When trying to recharge on the Airtel Thanks app, FIDO pops out of the cover and presses the lock button. The guy is surprised at the prank and finds FIDO pointing to turn around and see the 7UP®️ Refreshing Bottle with the waiter. Zooming in on the packaging, the boy finally understands the exciting new offer to get a discount on his Airtel recharge. Thus, emphasizing how 7UP® enables refreshment as well as convenience, making the occasion more beneficial for consumers.

Speaking about the new campaign, Naseeb Puri, Senior Marketing Manager, Flavors, PepsiCo India, said, “The refreshing offer in partnership with Airtel is a great match that will further complement our consumers’ experience in this festive season. The intention is to ensure more value and refreshment through this offer that will make their celebrations even more special.

This offer* is valid with the purchase of 250 ml, 500 ml, 600 ml, 750 ml, 1.25 L and 2.25 L PET 7UP® bottles. The partnership will be amplified through a strong 360-degree campaign covering the television, digital, outdoor and social media. 7UP® is available in individual/multi-packs at traditional and modern point-of-sale as well as select e-commerce platforms.

*T&Cs apply, link here – https://www.airtel.in/mobile/terms-conditions

How to take advantage

Pack MRP (INR) Airtel RC disc. (INR)
Pets 200ml/ 250ml/ 350ml/ 400ml 20 10
PET 500 / 600ml 38 15
PET 750ml 40 15
PET 1.2L/ 1.25L 60 20
PET 1.75L/ 2L/ 2.25L 95 20

Airtel Prepaid consumers can redeem their 12 digit coupons on the Airtel Thanks App on a minimum recharge amount of INR 99. The offer can be redeemed up to two times on every unique mobile number using two different Airtel codes when purchasing two independent product packs of their favorite drinks. To avail the benefit, consumers can simply refer to the “Airtel” code printed on the back of their drink purchase label, access the Airtel Thanks app – “My Coupons” section and enter the code to claim the reduction. The discount coupon will be added to the consumer’s account shortly thereafter. The offer can be claimed until February 2023. Once claimed, the discount coupon will be available to the consumer for the next 90 days or until the discount coupon is consumed, whichever comes first.

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