Acne Studios Launches FW22 Distortion Bag Campaign


If Acne Studios’ success had to be tied to one thing, I’d settle somewhere along the lines of “the brand I’d trust to reinvent the wheel.” While this is undoubtedly a bold statement, in a reality where we’d rather leave the wheel as it is, Acne’s innate ability to take pieces equated with everyday wardrobes, shaking them out and making them new is quite fascinating.

There are worlds upon worlds of clothing and accessories to browse, but few have achieved the effortless cool of acne. A cheat code, perhaps, is its Scandinavian design heritage, its closeness to its nation’s youth culture, or its adoption by the Rihannas of the world. Whatever its source, the proof is in the sauce.

As much as throwing a sneaker sportswear collaboration into your fashion week mix has quickly become an essential staple, aiming for high-end or luxury status is utterly unattainable if you neglect to keep your eyes on the prize. The prize being a handbag with total flair, attitude and unflinching character.

There are plenty worth noting, but today we’re focusing on Acne’s Distortion bag – the focal point of their latest FW22 campaign.

Although its name might make you think it could be something dreadful, with completely distorted design language, that’s far from the truth. Think of it as Photoshop done through fashion, a vector distorted at the edges, pulled into something else.

Arriving throughout FW22’s staggered release schedule, the Distortion is a nifty piece of leather with a top handle and detachable shoulder strap. Several color options are available, as well as sizes, for all occasions and statements.

There you have it, the wheel reinvented. In fact, the handbag reinvented, but they are one, right? Either way, go grab one online now via Acne Studios.


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