Beggin’ is running a crowdsourcing campaign to choose the next dog treat flavor your dog will go crazy for

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Influencers compete for votes to get their new favorite flavor

ST. LOUIS, August 23, 2022 /PRNewswire/ — Purina’s Beggin’ Dog Treats has partnered with Walmart to host a crowdsourcing campaign that encourages consumers to vote between two new dog treat flavors: Backyard Bacon Cheeseburger and Bold Brown Sugar and Bacon. Sold exclusively at Walmart, the flavor with the most unique votes will become the newest Beggin’ product added to Walmart stores nationwide and on Walmart.com. The campaign is live now and will end on September 30, 2022.

“We are thrilled to work with Walmart on this exciting campaign,” said Tim Brunt, Senior Brand Manager, Purina. “We wanted to see which of the two flavors was the most fan-favorite, so we decided to go straight to the source and ask consumers which flavor should stick around.”

Mega influencers matt kills and Zach Kornfeld, known for their hilarious content on social media with their puppies, have become team captains for their favorite flavor and compete to see who can garner the most votes. Matt is Team Bold Brown Sugar and Bacon Flavor and Zach is Team Backyard Bacon Cheeseburger Flavor. To date, everyone has posted a TikTok video (@korndiddy and @matt.slays) encouraging subscribers to vote for their favorite flavor. Influencers Rachel Martin and Meghan McCarthy also participated in the fun of generating excitement when voting for Walmart shoppers. “Our Beggin’ Ambassadors have millions of highly engaged TikTok followers, so we’re hoping for lots of feedback to ultimately pick the winning flavor,” said Tim Brunt.

The multi-touchpoint campaign involves a website for consumer voting, in-store promotions, and digital and influencer marketing. To submit your vote, visit https://chooseyourbegginflavoratwalmart.com/.

What Makes Dogs Beggin’ Crazy? With real meat as the #1 ingredient, these mouth-watering treats are always made with real bacon and no FD&C dyes. To learn more about Purina Begin‘ product tour https://www.purina.com/beggin.

About Nestle Purina PetCare

Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by providing science-backed nutritional innovations. Purina makes some of the most trusted and popular pet care products in the world, including Dog Chow, Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,700 associates in the United States are proud of our trusted brands of pet food, treats and litter that feed 51 million dogs and 65 million cats each year. More than 500 Purina scientists, veterinarians and animal care experts guarantee our commitment to unparalleled quality and nutrition. Purina promotes responsible pet care through our scientific research, products, and support for pet-related organizations. Over the past five years, Purina has donated more than $150 million to organizations that bring people and pets together and keep them together, as well as those that help our communities and environment thrive. Purina is part of Nestlé, a global leader in nutrition, health and wellness. For more information, visit purina.com Where subscribe here to get the latest news from Purina.

SOURCE Beginner

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