Bellabeat taps the needle of inequality with THE PRESENT IS FEMALE campaign and #SheCanConquer video

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NEW YORK, March 8, 2022 /PRNewswire/ — Bellabeat Inc,( www.bellabeat.com), today announced their “She can conquerVideo for International Women’s Day 2022. The powerful video focuses on four beautifully accomplished women to ask insightful and exceptionally relevant women-focused questions. The footage includes United States athlete Chari Hawkinsholistic nutritionist Shayna Taylorcelebrity tanning artist and founder of Dolce Glow Isabelle Alyssaand entrepreneur and content creator Kornelija Slunjski, known as Koko Beauty on social networks. The video is part of Beallbeat’s “THE PRESENT IS FEMININE” CAMPAIGN and shines a light on many ways women can conquer anything they want, but how we’re still fighting a silent battle against inequality.

The World Economic Forum’s 2021 Global Gender Gap Report indicated that it would take even more than a lifetime to make equality a reality. Bellabeat aims to shatter prejudice with their “She Can Conquer Movement”, Bellabeat Inc’s official theme of 2022.

“None of us will see gender parity in our lifetime, and it is likely that many of our children will not either. This is the sobering finding of the Global Gender Gap Report. 2020, which reveals that gender parity will not be achieved for 99.5 years. The 2021 report indicated a step back from 2020, so on its current trajectory, it will now take 135.6 years to closing the gender gap in the world.”
Source: World Economic Forum Global Gender Gap Reports 2020 and 2021

“An important element of women’s equality as a whole, gender parity has a fundamental impact on whether or not economies and societies prosper”, sstates Urska Srsen, co-founder of Bellabeat Inc. “The video shares facts that we are exceptionally aware of as a female-focused tech company and believe are important to share with the world. Changing the narrative of the future is female in the present is so important to us. is feminine.”

“It’s just one piece of the puzzle in the fight for women’s equality; there are still so many battles and prejudices going from women in sport, to wages, to the most radical part of the world where women still do not have the most basic rights.“says the co-founder of Bellabeat Sandro Wall. “We do hyper-focused work around the Bellabeat Ivy, cycle tracking and menopausal symptoms. It was essential for us to focus on the physiological differences between women and men (cycle/hormonal) and the biases who accompany them.

The Bellabeat She Can Conquer video begins with many gender equality victories won in 2021 and transitions into a moving compilation of the women interviewed and focuses on their in-depth responses and personal experience. Here are some of the questions:

  • Do you think that our physiological difference with men is supported by society and/or the system?
  • Have you ever hidden your pad or tampon on the way to the bathroom?
  • Do you believe that women and men have the same level of energy, motivation and physical strength every day of the month?
  • What’s the question you’ve been asked dozens of times, but rarely asked the same of men?

It also includes very powerfully telling facts, including but not limited to:

  • 113 countries have no laws guaranteeing equal pay for equal work between men and women
  • 104 countries prohibit certain jobs for women
  • There are significantly fewer women in senior management. Only about 1 in 5 C-suite leaders are women in corporate America
  • A human resources survey found that women are much more likely to be asked where they see themselves in five years. Researchers suggest it could be a coded way of asking women if they are planning to start a family.
  • Some studies have shown that more feminine-looking women are less likely to be seen as scientists, even when they actually are.
  • There are significantly fewer women in senior management. Only about 1 in 5 C-suite leaders are women in corporate America
  • In the workplace, every day nearly 2/3 of women face sexism and racism, known as microaggressions.
  • 82% of girls aged 14-21 admitted to hiding or concealing their sanitary products
  • 58% of women felt embarrassed about having their period
  • Up to 40% of women report that the period pain they experience is so severe that they have to miss work or school
  • Study shows 51% of men still think it’s inappropriate for women to openly mention their menstrual cycles in the workplace
  • 25% of women in the United States are forced to return to work within two weeks of giving birth to support their families

A leader in the creation of wellness technologies, Bellabeat caters exclusively to women and recently announced that it has begun the process of submitting a formal FDA application for its product, the Bellabeat Ivy. Obtaining a license from the United States Food and Drug Administration (FDA) would allow doctors and clinicians to officially use Ivy wearable technology to monitor the menstrual cycle in the treatment of women. The Bellabeat Ivy is specially designed for women. In recent coverage, it was considered an outstanding health tracker to monitor and track menstrual cycle, fertility, postpartum depression symptoms, menopause symptoms, and more.

For media inquiries about Bellabeat Inc’s Break The Bias campaign, please contact 1.877.841.7244 or [email protected].

About Bella Beat
Bellabeat Inc. is a Silicon Valley company that makes tech wellness products for women. The Bellabeat team previously released the disruptive Leaf health-tracking jewelry for women and the first AI-powered smart water bottle. Bellabeat is now revolutionizing the FemTech space by taking natural cycles into account when creating its guided programs and Ivy smart bracelet, helping women achieve their health goals in more efficient and enjoyable ways. To visit https://bellabeat.com/ for more information.

SOURCEBellabeat Inc.

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