Clean Creatives Launches Fossil Fuel Campaign in Asia-Pacific PR Industry


SINGAPORE — Clean Creatives is bringing its campaign to end the PR industry’s support for fossil fuel brands in Asia-Pacific, partnering with Vero and the PRCA for a discussion of key issues on September 27.

Clean Creatives, a collective of public relations and advertising professionals that has previously helped bring congressional attention to the industry’s work for fossil fuel companies, is targeting 500 agencies or executives to take their pledge — a promise not to take on new contracts with companies in the fossil fuel industry.

To bring more attention to the Clean Creatives campaign, the PRCA is hosting a panel discussion titled “Should PR Cancel or Advise?”, addressing the intersection of PR campaigns and fossil fuel brands.

The roundtable is moderated by PRovoke Media Editor-in-Chief Arun Sudhaman and also includes Clean Creatives Executive Director Duncan Meisel, M&C Saatchi Indonesia Founder Anish Daryani and Vero Vice President of Growth , Sasha Alwani. The session, which will focus on how the PR industry can lead change to inspire cleaner energy industries, is free – and can be viewed online.

Meisel aims to reach at least 1,000 PR industry professionals in Asia Pacific by the end of 2022 through meetings, media campaign, direct marketing and industry-focused conferences communications in Southeast Asia.

“Many brands are setting ambitious goals to reduce their carbon footprint, but many of their PR consultants continue to work with fossil fuel brands – our goal is to raise awareness of this conflict among business decision makers and gain more support. ‘agencies in Asia and around the world to make the pledge,” Meisel said. “In an ideal scenario, brands focused on sustainability goals would step in and demand that agencies end their relationships with sustainability companies. fossil fuels.”

Vero COO Raphael Lachkar added: “Signing the Clean Creative Pledge was an important first step for us in being very deliberate in saying that we will not use our skills and abilities to help create campaigns for an industry that, in our view, puts the future at risk.”

More than 700 creatives and 350 agencies worldwide have signed the Clean Creatives Pledge to Refuse Future Contracts with the fossil fuel industry or agencies that retain fossil fuel clients.


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