Connecticut: Mohegan Sun launches new campaign to capture the casino environment


Connecticut Mohegan Sun casino published a new marketing campaign called “All In For Mohegan”who intends to convey the “feel” of being at the casino and resort. A 30-second commercial describes casino lovers celebrate in the property’s new sports book; dinner at Tao’s restaurant; lounging by the pool; bowling; dancing; as well as gambling.

The campaign was first unveiled last month, with a 30-second ad airing during the NBA Finals on ABC and in the NHL Stanley Cup Final on ESPN. It was also distributed on billboards, social media and radio, as well as through digital advertising and on-site promotions.

Thanks to this campaign, the company is targeting New York, Northern New Jersey and New Englandall of which are within driving distance of southeast Connecticut. Hatched before the COVID-19 outbreak, the marketing campaign has been kept on ice during the pandemicmaking it Mohegan Sun’s first new campaign in years.

“We decided it was time to refresh our messaging. Our previous campaign demonstrated just how much you can do here. Our biggest challenge has been getting the message across that we’re not just a casino,” said George Galinsky, the casino’s senior vice president of marketing communications, according to The day. “You don’t have to be a player.”

TAXI, the advertising agency Mohegan Sun hired to develop the new campaign, was also responsible for “Full of Life”, the casino’s previous campaign.. Its other clients include Volkswagen, Audi, Applegate, Kraft Heinz, Colgate-Palmolive and more.

Galinsky also said that advertising that attempts to capture the environment of a casino is something new in the industry. He also added that research indicated Mohegan Sun’s “physical audience” had not changed significantly since the pandemic hit business.

However, Connecticut’s gambling landscape has been impacted by last year’s legalization of online casino gambling and sports betting.which allowed Mohegan Sun and Foxwoods Resort Casino to introduce gaming apps and casino sports betting.

There is evidence that the audience has gotten a bit youngerr, which means there are more in the 25-54 age bracket, but we still have a lot of customers older than that,” Galinsky added to the cited source.

This slight increase in the percentage of younger casino goers may have something to do with the marketing focus on non-gaming amenities.s as opposed to gambling options and the lifting of COVID-19 restrictions which have created pent-up demand.

In advertising, Derrick Williams, Transport Manager of Mohegan Sun and casino employee for 25 years, greets guests upon arrival at the Sky Tower Hotel. He also appears in episode 6 of the fifth season of Mohegan Sun’s online television series “Back of House”. “Williams embodies what we want in employees,” Galinsky said.


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