Downtown San Francisco ad campaign on ‘bringing jobs to Summerlin’, says CEO

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LAS VEGAS, Nev. (FOX5) — An ad campaign in downtown San Francisco aims to “bring jobs to Summerlin,” according to Howard Hughes Corporation CEO David O’Reilly.

The advertisements, under the Campaign Success Lives Here, are intended to encourage businesses to move to Summerlin. They sport slogans such as “The New Commute”, “The New Conference Room”, “The New High Rise”, with plans for lifestyle activities throughout Summerlin.

Other such ads have appeared in New York and the Midwest, according to the CEO.

“I’m trying to speak in these ads to CEOs and executives of other companies to say, what are you doing in these other cities with high taxes, potentially higher crime, longer commute times, security issues? affordability, hiring issues – that we can help address those issues in a great place like Summerlin,” O’Reilly said. “Bringing new businesses into different jobs in different industries, as much as it strengthens the economy, it diversifies its economy,” he said.

According to O’Reilly, building more office space is a priority, as the occupancy rate is 99%; the 1700 Pavilion project, still under construction, is 40% occupied, he said.

O’Reilly said the goal of the relocation is to encourage office space, recreation and residence within the Summerlin community.

“I’m not just building you an office building. I help you find accommodation. I help you recruit great talent who live locally. I help you find a church, I help you find schools for your children,” O’Reilly said.

The ads drew attention on social media, amid the Las Vegas housing crisis; many residents have been shut out of the real estate market, as out-of-state home buyers often outbid southern Nevada residents.

“It makes me feel [workers will ] offer $100,000 more than the asking price,” said a longtime Summerlin resident.

Still, economic diversity has been a crucial goal for Clark County leaders as Las Vegas continues to rebound from the pandemic.

According to Applied Analysis as of early 2022, more than 63,000 hospitality jobs had not returned to Southern Nevada.

“If they want to build the community…I don’t see a problem,” said another longtime resident, hoping locals would be hired by these businesses.

O’Reilly said Southern Nevada has a talented workforce for these new ventures and promises to make housing affordable for current and future residents.

“I think our job is to make the community a better place to live, to give all of our residents who are here now or who will come in the future, a quality of life that everyone deserves. I don’t think our job is to build a wall around Las Vegas and say, you can’t live here,” O’Reilly said. “Our job is to help build this affordable product. So even someone who lives in southern Nevada today, or who lives in Summerlin or Las Vegas today, can still afford to live there,” he said.

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