DURASHINE by Tata BlueScope Steel launches brand new Pan India campaign for its innovative and aesthetically superior roofing products and solutions


May 27, 2022 2:23 p.m. STI

Pune (Maharashtra) [India]May 27 (ANI/NewsSee): Tata BlueScope Steel, in its continued effort to deliver on the brand’s promise of “coloring lives in steel”, has launched a new campaign for its flagship brand DURASHINE® under the umbrella of “VIP Waali Feeling” with a pan-Indian presence across all mediums including TV, print, OTT and digital platforms.
The protagonist of the campaign film (TVC) aims to strengthen the attractiveness of the brand to those who aspire to improve their lifestyle. The campaign aims to connect with millennials, a growing clientele who take pride in owning a home built with best-in-class roofing solutions, reflecting their drive for a better life beyond the ordinary. DURASHINE® roofing solutions not only promise better performance, superior aesthetics, but also offer multiple options for a discerning customer to choose from.
Anoop Kumar Trivedi, MD – Tata BlueScope Steel said, “This campaign is a tribute to years of research invested in gathering customer insights, enabling better roofing solutions, since we launched our first product in 2008. Until ‘Now the journey has been exciting, where we have grown in volume and network, providing our customers with the most advanced, durable and performance-driven roofing products and solutions.’

With over 5,000 touch points nationwide, you’ll find DURASHINE® in nearly every progressive application – residential, institutional, commercial and industrial segments. An award-winning brand, it has been awarded the title of Asia’s most trusted and promising brand several times in a row.
CR Kulkarni, VP Solutions Business, shared his insight, “This campaign delights customers by creating ambitious brand value. People are quality conscious when building their homes. relevant now in these times of unprecedented calamity where structural stability, durability, maintenance and pleasing interiors play an important role. DURASHINE® is a perfect choice infused with all of these qualities. It provides freedom of choice through vibrant colors, multiple profiles and complementary accessories. Ultimately, home is where your heart is, and this campaign aims to create a proud moment associated with owning your dream home. !”
Tata BlueScope Steel is an equal joint venture between Tata Steel and BlueScope Steel in the field of coated steel, steel building solutions and related building products. The Company operates in the Asia-Pacific region. Tata BlueScope Steel maintains high safety, health and environmental standards and has been certified by Underwriters Laboratory Inc. for ISO 9001:2008 as well as M/s. UL MSS India for ISO 14001 and OHSAS 18001 certifications. Tata BlueScope Steel’s core values ​​are Safety, Trust, Human Dignity and Excellence. The company is constantly working on “Creating your new steel world!”
This story is provided by NewsSee. ANI will not be responsible for the content of this article. (ANI/NewsView)


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