Fox Nation NASCAR car part of marketing campaign for Daytona 500 – The Hollywood Reporter

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Fox Nation, the Fox News-owned streaming service, is betting on NASCAR to increase its streaming fortunes (and subscriber base).

The streaming service is sponsoring the Spire Motorsports car and its number 77 Chevrolet Camaro ZL1, which will include a Fox Nation graphics package as it spins around the track at Daytona International Speedway on February 20. NASCAR Cup Series driver Landon Cassill will drive.

And the service also draws inspiration from streaming giant Netflix, which found success with docuseries. Formula 1: drive to survive (a series credited with giving Formula 1 a boost in popularity in the United States). Fox Nation will launch its own series, The road to Daytonadocumenting the team’s preparation for the race.

The first two episodes of the series will launch on the service on Monday, with the third episode (narrating the recent run at the Los Angeles Memorial Coliseum) debuting February 19. The latest episode, which goes behind the scenes with Spire at the Daytona 500, will debut on February 25.

The Daytona 500 airs on Fox next weekend, and the company is betting its sponsorship and the docuseries (combined with a discount code for a 30-day free trial) will help drive subscriptions to the service. The Fox News Morning Show fox and friends Weekend will also come from the Sunday freeway this weekend.

Fox Nation launched in 2018 as a service targeting the cable channel’s fans. Its programming includes reruns of primetime shows, as well as other programming hosted by some of Fox’s television talent, and original shows hosted by the likes of former HLN host Nancy Grace. Fox Nation also offers entertainment programming, including a reboot of the reality series Copswhich debuted last year.

He didn’t break down subscriber numbers, though research firm MoffettNathanson estimates there are over a million subscribers, and the company has been aggressive in its recent promotional campaigns, including subscriptions. one-year free service for military and veterans, as well as first responders. .

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