A public awareness campaign on insurance complaints and advice has been launched in Accra.
In an effort to raise awareness of insurance recourse mechanisms, GIZ implemented the Financial Systems Development (FSD) project with funding from German Cooperation and partnered with the Ghana Insurers Association (GIA) to launch a public awareness campaign for the Complaints Management and Advice Bureau (CMAB).
The CMAB is a virtual department and customer relationship center where issues involving insurance users and insurers are resolved while challenging misconceptions about insurance in general. The campaign aims to raise awareness of CMAB’s mandate as a point of call for aggrieved policyholders and the general public.
Using technology and communication channels, including but not limited to newly launched software, USSD code (*800*442#), toll free number (0 800 442 000) and social media, this campaign aims to draw attention to the existence of CMAB and its willingness to seek redress on behalf of those unfairly treated in their insurance business relationship.
Detlev Axel Jahn, Sustainable Economic Development Program Manager at GIZ-Ghana, said, “Strengthened regulation, supervision and compliance should reduce delays and non-responses to customer complaints.
“This will help address poor public perception, inadequate public knowledge of insurance and reluctance to adopt insurance products. We hope that this campaign will enable Ghanaians to see the insurance industry as a solutions-oriented industry that seeks the interests of all parties.
GIA Chairman Mr. Seth Kobla Aklasi said, “Insurance companies need to make insurance easy to understand by simplifying the language used to describe product features and terms and conditions.
“Furthermore, there must be a conscious effort to quickly resolve all complaints. This will help engender trust and confidence. This campaign will help people learn about CMAB and direct unresolved insurance issues, as well as seek relevant insurance advice. »
After a successful start in the Northern and Upper regions, officials from the Ghana Insurers Association (GIA) and GIZ are embarking on community outreach to engage the public and address user complaints. assurance.
Other campaign activities include radio and television engagements and social media activities. Famous musician Okyeame Kwame is the campaign ambassador and will work with communications consultancy, Lyme Haus Solutions, to successfully implement this campaign and reach approximately 2 million people.
GIZ’s strategy for financial sector development is to improve regulatory compliance in the microfinance and insurance sectors and thereby contribute to the stability of Ghana’s financial sector.