“Go Before You Go” campaign underway for the second year –


Lake Placid, NY-Stewart’s Shops and the Regional Office of Sustainable Tourism (ROOST) continue their partnership to educate visitors on the importance of being prepared before beginning their Adirondacks adventure. The campaign encourages people to visit a Stewart’s Shop to prepare for their outing.

The “Go Before You Go” campaign includes videos, as well as audio messages and printed materials. The video and audio will be seen and heard by those who visit Stewart’s shops in the Adirondacks.

The campaign videos explain the importance of being prepared, encourage people to stock up on supplies, and visit restrooms at trailheads or other public spaces before hitting the trails. The audio recordings, played over Stewart’s Shops outdoor speaker system, share similar messages for those filling up their tanks at gas pumps.

According to Jane Hooper, communications manager at the Regional Office for Sustainable Tourism, the partnership between Stewart’s Shops and the Regional Office for Sustainable Tourism is a natural fit.

“The Regional Sustainable Tourism Office and Stewart’s Shops share a common goal: to ensure that people are well prepared with food, water and other essentials to support their day,” he said. she stated. “Stewart stores are located throughout the region, providing a convenient ‘pit stop’ when people set off on their Adirondacks adventure. It’s the perfect opportunity to share information about preparing, sourcing and protecting the environment when they go out.

The campaign also includes print materials and digital content for social media. The Waste 101 The page on the Love Your ADK website features a map that shows the locations of Stewart stores, public restrooms, trailheads with temporary restrooms, and visitor centers. Cogwheel maps containing information and a QR code, directing users to the online map, are available at area visitor centers and other high-traffic locations.

A hiker makes preparations at a Stewart’s Shops as part of the ‘Go Before You Go’ campaign. Photo courtesy of Jane Hooper, Communications Manager for the Regional Office for Sustainable Tourism.

According to Savannah Doviak, Paid Media Coordinator at the Regional Sustainable Tourism Board, the “Go Before You Go” campaign is part of the Regional Sustainable Tourism Board’s Love Your ADK initiative, through which the organization s strives to educate residents and visitors about environmental sustainability.

“In addition to tourism promotion and community support initiatives, we always encourage careful use of the natural environment,” she said. “This is especially important to ensure visitors and local residents can continue to enjoy the Adirondacks for generations to come. We’re excited to align our efforts with Stewart’s Shops to educate outdoor enthusiasts about preparation, backcountry litter and restroom locations.

Erica Komoroske, director of public affairs at Stewart’s Shops, echoed Doviak’s comments and encouraged outdoor enthusiasts to visit their local store before heading out to ensure they are as prepared as possible.

“Stop at Stewart’s stores on your next hike to stock up on snacks and drinks, and don’t forget to take a restroom break before hitting the trails,” Komoroske said. “We make your life easier and encourage everyone to do their part and ‘Go Before You Go’ to preserve the beauty of Adirondack Park.”

Backcountry preparedness is at the center of the Regional Sustainable Tourism Board’s Love Your ADK campaign. Love Your ADK was launched in April 2020 in partnership with the Adirondack Mountain Club, Adirondack Council, New York Department of Environmental Conservation, and Regional Office of Sustainable Tourism. Its goal is to create unified, up-to-date information that will help travelers and outdoor enthusiasts learn how to best prepare for their outdoor adventures.

The “Go Before You Go” campaign will run from July 1 to October 15.

The Regional Sustainable Tourism Office is the destination marketing and management organization for Hamilton and Essex counties, as well as the communities of Tupper Lake and Saranac Lake, all located in the Adirondacks in New State. York. ROOST is also a community member of the Leave No Trace Center for Outdoor Ethics.

Stewart’s Shops is an employee and family owned and operated convenience store chain with more than 350 locations in New York and Vermont.

Top photo courtesy of Jane Hooper, Communications Manager for the Regional Office for Sustainable Tourism.


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