GOOD FOR YOU, GOOD FOR THE ENVIRONMENT

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President of the AIA Ray Borda said people want fresh, unique flavors that push the boundaries of creativity, but they also want healthy options without sacrificing the food they love.

“This unique Australian product has a great flavor, similar to lean beef, but wonderfully rich. And thanks to wild grazing, it’s free of antibiotics, added growth hormones and added chemicals.”

The commercial industry employs over 3,000 people across Australia, mainly from rural and remote areas, and supports local farmers. Commercial harvesting of kangaroos is widely regarded by the scientific community, government, animal welfare experts, indigenous groups and the agricultural industry as a responsible way to handle kangaroo numbers while stimulating the economy.

Mr Borda continued: ‘We have top conservationists and scientists calling for the Australian kangaroo industry to be developed because our production system is more suited to australia fragile arid pastures than agriculture based in Europe.”

“Kangaroo meat is estimated to have one-third the carbon footprint of beef, making it a sustainable choice – it’s good for you and good for the environment.”

To watch the campaign video and discover australia best kangaroo recipes, visit www.kangarooindustry.com/premiummeat.

Media contact: media@kangarooindustry.com.au

Australia has a national business code of practice for the humane handling of kangaroos based on the latest scientific research on kangaroo behavior and ecology. Industry must uphold the code’s high animal welfare standards set by animal welfare experts including the Royal Society for the Prevention of Cruelty to Animals (RSPCA), Australian Veterinary Association (AVA), state governments and regulators, kangaroo industry and breeders.

Video – https://mma.prnewswire.com/media/1843004/image_1.mp4

SOURCE The Australian Kangaroo Industry Association

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