Green Roads launches ‘Own the Day’ brand campaign


KELOWNA, BC, January 19, 2022 /PRNewswire/ – Green routes, a subsidiary of The Valens Company Inc. (TSX: VLNS) (Nasdaq: VLNS) (the “Company” “The Valens Company” or “Valens”), announces the launch of its first-ever brand campaign “Own the Day”. The campaign celebrates Green Roads products and their ability to help consumers with common health and wellness issues such as stress, sleep, muscle and joint pain, relaxation and concentration. For any consumers interested in learning more about Green Roads products, they can click on here.

Compagnie Valens logo (CNW Group/La Compagnie Valens Inc.)

Green Roads has also relaunched its DTC e-commerce experience to spread the Own the Day message and highlight the solutions and personalities featured in the campaign.

“We believe that health and wellness is a personal journey and that great days are built on small moments, whether it’s unwinding after a hectic day, staying focused on the things that matter, or to break free with restful sleep,” said Tyler Robson, CEO and President of The Valens Company. “With this campaign, we want to position Green Roads as a trusted partner with a product portfolio aimed at helping consumers achieve their personal health and wellness goals.”

“Own the Day” was created in partnership with Known, the reference agency for the media and the creation of Green Roads. This new campaign is powered by Known’s Skeptic™ operating system, which uses machine learning and AI to deploy and optimize thousands of creative permutations in real time. Other known clients include Netflix, Google, Beyond Meat, BeautyCounter, Just Egg and more.

At Valens, it’s Personal.

About Green Routes

Green Roads is an award-winning company that produces high-quality wellness products using hemp-derived CBD and other beneficial cannabinoids. Through premium CBD oils, edibles, soft gels, capsules, topicals, coffee and more, Green Roads is on a mission to help everyone find the healthiest version of themselves- even thanks to the power of plants. Green Roads is unique in that it is one of a very small number of CBD brands that manufacture their own products in their own cGMP facility. Green Roads products are sold at over 7,000 retail locations and online at Based at Deerfield Beach, Florida, its products are available throughout the United States, in health food stores, doctor’s offices, yoga studios, smokehouses, vitamin stores, juice and smoothie bars, wellness centers and many other outlets.

About Valens Company

The Valens Company is a leading cannabis product manufacturer on a mission to bring the benefits of cannabis to the world. The company provides proprietary cannabis processing services, in addition to developing, manufacturing and marketing premium cannabis consumer products. Valens Company’s high-quality products are formulated for the medical, health and wellness, and recreational consumer segments, and are offered across all cannabis product categories with an emphasis on quality and consistency. innovation. The company also manufactures, distributes and sells a wide range of CBD products in United States through its subsidiary Green Roads, and distributes medical cannabis products to Australia through its subsidiary Valens Australia. In partnership with brand houses, consumer packaged goods companies and licensed cannabis producers around the world, the company continues to grow its diverse product portfolio in line with evolving cannabis consumer preferences in the markets. keys. Through Valens Laboratories, the company is setting the standard in cannabis testing and research and development with from Canada only ISO17025 accredited analytical services laboratory, named Center of Excellence in Plant Science by partner and global scientific leader Thermo Fisher Scientific. Find out more about The Valens Company at

Notice Regarding Forward-Looking Statements
All information in this press release, including any information relating to future financial or operating performance and other statements of The Valens Company that express management’s expectations or estimates regarding future performance, other than statements of historical fact , constitute forward-looking information or -forward-looking statements within the meaning of applicable securities laws and are based on expectations, estimates and projections as of the date hereof. Forward-looking statements are included for the purpose of providing information about management’s current expectations and plans regarding the future. Whenever possible, words such as “anticipates”, “anticipates”, “expected”, “trends”, “forecasts”, “future”, “indications”, “potential”, “estimates”, “predicts”, “anticipates”, “establishes”, “believes”, “intends”, “ability to”, or statements that certain actions, events or results “can”, “should”, “could”, “would”, “could”, “will”, or are “likely” to be taken, to occur or to be carried out, or the negative form of these words or other variations thereof, have been used to identify these forward-looking information. Specific forward-looking statements include, without limitation, all information regarding future results of operations, future results of transactions, economic conditions and anticipated courses of action. Investors and other parties are cautioned that there is not necessarily a correlation between the number of SKUs manufactured and shipped and revenues and profits, and undue reliance should not be placed on such information.

Risks and uncertainties that could affect forward-looking statements include, among others, Canadian regulatory risk, Australian regulatory risk, U.S. regulatory risk, U.S. border and travel bans, uncertainties , effects and responses to the COVID-19 pandemic, reliance on licensing, expansion of facilities, competition, reliance on cannabis supply and reliance on other key inputs, reliance on respect of senior management and key personnel, general business risk and liability, regulation of the cannabis industry, change in laws, regulations and guidelines, compliance with laws, limited operating history , vulnerability to rising energy costs, adverse publicity or consumer perception, product liability, intellectual property risks ual, product recalls, difficulties with forecasting, management of growth and litigation, many of which are beyond The Compagnie Valens’ control. For a more complete discussion of the risks facing The Valens Company, which could cause The Valens Company’s actual financial results, performance or achievements to be materially different from any estimated future results, performance or achievements expressed or implied as understood by forward-looking information or forward-looking statements, please see The Valens Company’s most recent annual information form filed with the Canadian securities regulators at or on The Valens Company website at The risks described in this Annual Information Form are incorporated herein by reference. Although the forward-looking statements contained herein reflect management’s current beliefs and reasonable assumptions based on information available to management as of the date hereof, The Valens Company cannot be certain that actual results will be consistent with such information. prospective. Valens cautions you not to place undue reliance on these forward-looking statements. Valens disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Nothing herein should be construed as an offer to sell or a solicitation to buy or sell securities of The Valens Company.



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SOURCE La Compagnie Valens inc.


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