How Kailash Surendranath Sealed the “Har Ghar Tiranga” Campaign

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Angadveer and Kailash Surendranath at the Har Ghar Tiranga Campaign Launch Ceremony in New Delhi on August 2 |

Mumbai: The “Har Ghar Tiranga” campaign which features the government’s Azadi Ka Amrit Mahotsav on the occasion of India’s 75th year of independence was to be called “Har Ghar Jhanda”, until filmmaker Kailash Surendranath proposes a change to the Union culture ministry.

The campaign is a melodious tribute to the Habs and people’s right to display it, and Kailash Surendranath only got the green light to work on it at the end of May this year.

“We were given a one-page folder to start with, to create a campaign called ‘Har Ghar Jhanda’ for the Ministry of Culture,” said the man behind the iconic ‘Mile Sur Mera Tumhara’ campaign. “of the 1980s.

“Our first step was to suggest that the name be changed to ‘Har Ghar Tiranga’, which was accepted,” he continued. “Then we went ahead and presented our ideas for the campaign. Other people were also presenting, but we were given the mandate to create it.

So, when India’s Flag Code 2002 was amended on July 19, 2022 to allow every citizen, private organization or educational institution to display the tricolor at any time, every day of the year, whatever the occasion, the filmmaker and his son Angadveer were racing against time to shoot the “Har Ghar Tiranga” campaign ahead of its scheduled release on August 2, 2022, to coincide with Pingali Venkayya’s 146th birthday, which designed the national flag.

With just two months to complete the film, father and son split up their selected locations across the country and set off with different crews to shoot in different directions.

“My mother Aarti Surendranath had the difficult task of coordinating the gigantic exercise, getting the celebrities involved and working around their schedules, and also advising us on the aesthetics of the film,” said Angadveer, a filmmaker in grass who took after his father. “Not just places in India, we had to tour with the cricketers and [javelin star] Neeraj Chopra in the UK because we couldn’t leave them out.

Kailash Surendranath is happy and moved by the response to the campaign since its launch. “The response to ‘Har Ghar Tiranga’ was superlative, on the social networks of the Ministry of Culture [handles]on our social media, on Union Home Minister Amit Shah’s social media… and it’s also trending on Google Search.

“It’s such a good idea to have a flag in every house,” he continued. “It gives young people pride in being Indian and instills in them the desire to move India forward. The flag must penetrate deep into the subconscious of every citizen.

The veteran filmmaker is aware that comparisons will be drawn to ‘Mile Sur Mera Tumhara’, but the first thing he did was to put the previous campaign out of his head. “Har Ghar Tiranga is in an entirely new time and place and has a very different context,” he said.

Meanwhile, Kailash Picture Company team is taking care of some custom edits as “Har Ghar Tiranga” will soon be released on TV, cinemas and other platforms.

The campaign can be viewed here:

TAKE A TIRANGA SELFIE

To amplify the “Har Ghar Tiranga” campaign, the Union Ministry of Culture has created the interactive website www.harghartiranga.com where citizens can pin a digital flag and upload selfies with it.

It also contains step-by-step instructions on how to use the flag as a profile picture on Facebook, Instagram and Twitter, and how to apply the “Tiranga” filter on stories and reels.

The site gives contacts of the main suppliers of the national flag and offers downloadable resources, including an Azadi Ka Amrit Mahotsav selfie booth.


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