Huobi Launches $100 Million Lunar New Year Campaign to Support Metaverse Development


London, 24 January 2022, PRNewswire – Huobi Global, one of the world’s leading digital asset exchanges, today announced the official launch of its Lunar New Year campaign dubbed Prime Fest: Year of the Tiger.

Through February 14, 2022, the campaign encourages users to explore the future possibilities of the metaverse – a vast network of virtual worlds that could incorporate augmented reality, virtual reality, 3D holographic avatars, video and other means of communications in the future. To promote the development of the metaverse, Huobi is distributing US$100 million in prizes and rewards, including access to new lists of metaverse tokens under prime list, high yield asset management products PrimeEarn, and special blind draws under PrimeBox. Huobi will also invite participants to register for DIDs (decentralized identifiers), or personalized virtual identities in the metaverse. These users will be eligible to win unique tiger-themed Non-Fungible Token (NFT) avatars.

Huobi’s DIDs are designed as user entry points into the metaverse, providing an access point between Web 2.0 and Web3. DIDs are widely considered a prerequisite for anyone looking to enter the metaverse, not only granting access to users, but also logging and verifying all information and activity on blockchains. DIDs provide users with security, ownership, and interoperability. Huobi’s NFT platform launched its own DIDs at the end of 2021 to give select users access to exclusive NFT builds, airdrops, and other special perks.

“Our focus on the metaverse reflects our intentions to provide a more fun and unique crypto experience,” said Huobi co-founder Du Jun. “We are not just another cash trading exchange; we pride ourselves on our diverse set of products and services, and the promotions we run are designed to gamify the trading experience and make it more fun.

Huobi has supported GameFi and metaverse projects through investments and token listings. In September 2021, Huobi launched a $10 million fund to invest in emerging GameFi projects. The fund invested in Zuki Moba, a Vietnam-based, community-oriented MOBA Esports game (multiplayer online battle arena) and SEED project, a GameFi project using a “Play to Win” model.

Last year, Huobi listed tokens such as Decimated (DIO), a multiplayer online role-playing game set in a dystopian cyberpunk metaverse, and ERTHA, a game where players explore and investigate a virtual world by specializing and increasing the strengths of their respective NFTs and countries.

For more on Prime Fest: Tiger Year, click here.

About Huobi Group

As a global blockchain industry leader, Huobi Group was founded in 2013 with the mission of making breakthroughs in core blockchain technology and integrating blockchain technology with other industries. Huobi Group has expanded into public blockchains, digital asset trading, wallets, mining pools, proprietary investments, incubation, digital asset discovery and more. Huobi Group has established a global digital economy industry ecosystem by investing in more than 60 upstream and downstream companies in the blockchain industry.

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