Since its initial launch in 2019, ITV’s Britain Get Talking campaign has taken various forms. It was launched as a break from the Britain’s Got Talent live broadcast, when presenters Ant and Dec asked viewers to take a moment to speak to loved ones and then continued with messages of support and encouragement for Covid-19 lockdowns.
This new ad, created by Uncommon Creative Studio, takes a more subtle tone, as a father and daughter struggle to find a way to communicate after school.
Their awkward conversation is punctuated with captions that show the real feelings behind their words, and the spot emphasizes the need to persevere in conversations to help people feel empowered to open up.
The new campaign is backed by Mind and YoungMinds and SAMH in Scotland, and is created in response to research that shows nearly half of young people suffer from anxiety, with record numbers seeking treatment for mental health issues.
“Britain Get Talking has always been about connection, which is one of the most powerful ways to look after our mental health,” says Susie Braun, director of social goals at ITV. “As children and young people increasingly face challenges to their mental wellbeing, this campaign encourages and celebrates taking time and making space for conversation. We hope this campaign can remind everyone who has a teenager in their life to keep making the time to break through.
Creative Studio: Uncommon
Production company: anonymous content
Director: Thirty Two