KSUBI’s presence in the global streetwear market is undeniable, and since 1999 the brand has become recognizable for its unique approach to denim. To celebrate its 23rd anniversary, the brand is launching a limited-edition capsule and extensive advertising campaign – titled the new drop “KSUBI 23”.
Having a history of collaborating with big names such as Travis Scott and acclaimed by celebrities such as A$AP Rocky, the brand has turned its sights to the next wave of up-and-coming artists and influencers to represent the base of its past. . 23 years in business.
‘KSUBI 23’ is a 15-piece collectible capsule that features gold embroidery, gold hardware and gold detailing throughout the collection, including waxed denim, cotton jerseys, hoodies, t-shirts , sweatpants and more. The collection’s colorways include primary tones such as white, red and black, and gold introduced as an enhancement to the label’s “Royalty, Heroism and The Streets” font slogan – for the first time. time.
On the campaign side, the brand has recruited top talent including Slumpy Kev, Dyson Daniels, Jess B, Shay Sandiford, 27Delly, Skaiwater, Yazmine Rosario, Polo Perks and more to complete a cast of 23 movers.
Speaking about their involvement in the brand’s campaign, Skaiwater, Yazmine Rosario and Polo Perks shared their thoughts. Perks says, “I first got hooked on the brand in 2017 and have been in love ever since. Honestly, I never see myself not wearing my Ksubi. There’s no limit to the brand, it’s bigger than denim – it’s art, it’s a detail, it’s our daily necessity.
“I heard Uzi name Ksubi in a song, maybe in 2016. I’ve been a fan of Ksubi since before I started music. Getting down to business with them is a piece of cake,” Skaiwater adds. While Rosario says, “Working with a brand that has created a positive impact on my generation, and wearing jeans my family couldn’t afford growing up inspires me not to give up on my goals. On most rap shows I was DJing, someone inside always had a pair.
Further highlighting the contribution of talent, CEO Craig King shares, “Ksubi has been fortunate to have had many incredible creatives contributing to the brand over the past 23 years. Ksubi 23 is a great time to reflect on the past, but salute the next generation of creatives. We have assembled a diverse group of special talents that we believe will shape the next 23 years.
KSUBI’s new capsule “23” will be available worldwide on September 6 on the website and in its standalone retail stores across the United States. More information about the campaign cast can be found on the KSUBI search page.
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