Launch of Heart+Mind Strategies in the MENA region


Heart+Mind Strategies LLC, a firm specializing in research-based and strategic communications, public policy, reputation and branding consulting, today announced the opening of Heart+Mind Strategies MENA, establishing its regional headquarters in the city of Riyadh, Saudi Arabia. The inaugural launch event was held yesterday at the Four Seasons Hotel Riyadh and brought together several leaders and executives from the government and commercial sectors. The event included interactive discussions with a panel of Saudi and global experts, during which the leadership team shared award-winning cases, as well as unique approaches and processes that ensure the growth of governments and leading organizations in the world. world – motivating and persuading the hearts and minds of their most critical stakeholders.

The company’s leadership team includes HE Turki Al-Shabanah, Partner and Founder, Heart+Mind Strategies MENA, Dr. Khalid AlYahya, Partner and Founder, Heart+Mind Strategies MENA, Jennifer Airey, Founding Partner and Managing Director, Heart +Mind Strategies MENA, Dr. Dee Allsop, Founding Partner and Co-CEO, Heart+Mind Strategies, and Mike Dabadie, Founding Partner and Co-CEO, Heart+Mind Strategies. Dr. Khalid AlYahya and HE Turki Al-Shabanah will operate from the Riyadh office, while Jennifer Airey will lead from the US office.

HE Turki Al-Shabanah, Partner and Founder, Heart+Mind Strategies MENA, said: “As a local partner of this pioneering international company, I am delighted to contribute to this strong partnership, with the aim of expanding the regional operations of the organization by helping to provide first-class services and enrich our client portfolio. Thanks to this partnership, I am convinced that we will obtain fruitful results, on which we can build to succeed.

Dr. Khalid AlYahya, Partner and Founder, Heart+Mind Strategies MENAsaid: “The opening of the Riyadh office – our first in the Middle East and North Africa region – is an important milestone for Heart+Mind Strategies, allowing us to bring together decades of deep local knowledge in Saudi Arabia and throughout the GCC region., and global experiences in many countries around the world. With our new headquarters in Riyadh, we look forward to growing many brands and organizations in Saudi Arabia and the region.

Jennifer Airey, Founding Partner and Managing Director, Heart+Mind Strategies MENA, added, “Our business is about deepening our understanding of humans and how they connect to the brands, organizations and experiences around them. With the transformational change taking place in the Kingdom and region, it’s an exciting time to help clients learn more about what shapes decisions and moves hearts and minds in a variety of contexts.

Heart+Mind Strategies’ award-winning global team has worked for over 25 years, serving presidents, prime ministers, government entities, the world’s largest corporations and NGOs around the world. The company’s long list of customers include international companies and organizations, such as Amazon, Citi Foundation, Ministry of Energy, Emirates, Fannie Mae, Google, Las Vegas, AstraZeneca, Microsoft, Philips and UBS, as well as regional government entities, such as Saudi Arabia’s Ministry of Education and Ministry of Industry and Mineral Resources.



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