McHenry, IL, June 09, 2022 (GLOBE NEWSWIRE) — With the current formula and donor milk shortages affecting families across North America, Medela is launching a month-long pumpathon and educational campaign # MomsUnite4Milk to support moms and families coming together to help solve this national crisis. The campaign is inspired by the incredible community of parents, who passionately support each other through their unique journeys every day.
“Families need support now, and we are committed to doing everything we can to address this crisis,” said Jeff Castillo, executive vice president for the Americas at Medela. “Through this month-long pumpathon, we are providing breastmilk bags and educational resources for those who wish to donate their breastmilk. Medela is also offering support to non-profit milk banks so they can continue to serve the community of families who rely on them to provide the essential nutrition they need for their baby.
Breast milk strengthens the baby’s immune system and can help the baby fight off illnesses and infections. Due to the current shortage, milk banks nationwide are experiencing a 20% increase in demand, and that number is expected to continue to rise daily. Even before the shortage, there has been a trend increase in demand for donated breast milk for years, with a 22% increase alone from 2020 to 2021.
There are several ways to participate in the #MomsUnite4Milk pumpathon campaign:
- Join the month #MomsUnite4Milk breast pump and donate milk to HMBANA or your local milk bank. Medela will provide 1,000 mothers with breast milk storage bags if they agree to donate their milk to a milk bank.
How it works? Moms can email their name and address to MedelaCares@Medela.com and let Medela know how you will support! What do you need to know? Medela will provide breast milk storage bags to the first 1,000 mothers located in the United States or Canada who reach out.
- Make a direct monetary donation to HMBANA. Medela will make a monetary donation to benefit non-profit milk banks across North America (up to $25,000 will be distributed) to increase the important role that donor milk can play in supporting this issue, finding more milk donors and increase the capacity of their places.
How it works? Non-profit milk banks in the United States or Canada can contact MedelaCares@Medela.com before June 30 to find out how we can partner and support will be provided on a first-come, first-served basis.
This effort is part of Medela Cares, the company’s corporate social responsibility program, which focuses on solutions to global issues, including maternal and child health amid critical transitions such as the return home from hospital, promotion of mother-baby bonding in the neonatal intensive care unit (NICU) or return to work. In May, Medela made a donation to the Mother’s Milk Bank of the Western Great Lakes to support its ongoing efforts to provide families with donor breast milk. With Medela Cares’ focus on serving underrepresented and crisis-affected populations, this initiative compounds the public health crises affecting families everywhere, affected by shortages of infant formula and donor breastmilk. . For more information about Medela Cares, visit MedelaCares.com.
By advancing research, observing natural behaviors and listening to our customers, Medela is transforming science into care while promoting health for generations. Medela supports millions of mothers, babies, patients and healthcare professionals in more than 100 countries around the world. As the healthcare choice for more than 6 million hospitals and homes worldwide, and the most trusted breast pump brand in North America*, Medela provides breast milk and baby products research-based healthcare solutions for hospitals and clinical training. . Medela is dedicated to achieving better health outcomes, simplifying and improving lives, and developing breakthroughs that help moms, babies and patients live their lives to the fullest. For more information, visit www.medela.us.
* Voted the most trusted breast pump brand by US and Canadian shoppers in the 2022 BrandSpark® US and Canadian Trust Studies
Medela launches #MomsUnite4Milk campaign to benefit families across North America