Music & Arts launched its “Music and You” brand campaign, featuring engaging print and video content for parents of budding young musicians. The campaign was launched on August 15 and communicates the message that playing an instrument is the key to a better future.
As children return to school, many students and their families are making the decision to enroll in school music programs for the first time, resume participation in their ensembles, or even switch to lessons. private. This campaign reinforces the positive role that music education plays in the lives of students.
The campaign was developed in-house by the Music & Arts marketing team and includes email, trade media activations, streaming video, targeted online video and online static ads and audio ads. Spotify.
Video clips and credits:
- Excerpt #1: “Music & You”: https://youtu.be/7wyhZfLFd7s (Produced by: Music & Arts; Producer: Ian Scott Pullens; Writing by: Christian Clansky; Director: Alex Lewis)
- Excerpt #2: “All The Things – Music & Arts (repair shop version)”: https://youtu.be/Y6LELtE4f5Q (Produced by: Music & Arts; Written and Directed by: Ian Scott Pullens)
- Excerpt #3: “The best part of guitar lessons”: https://youtu.be/1XdF08-gr7s (Produced by: Music and Arts; Written and Directed by: Ian Scott Pullens; Story and Editing by: Ian Scott Pullens and Owen Rye)
“Our goal with the ‘Music & You’ campaign is to show parents not only the benefits of playing an instrument, but also the power of musicality to change their child’s life,” said Erin Gang, director of the music and arts marketing. “Whether it’s an instrument purchase, rental, one-to-one lessons, or repair, at Music & Arts, we partner with every budding musician, parent, and music educator to support them. at every stage of their musical journey.”
Learn more about these services:
With a community of nearly 2,000 college-trained and verified course instructors nationwide, students can find a teacher that matches their unique musical interests and availability. Lessons are available for each type of instrument, with location-specific instructor profiles online to help with the selection process. Whether you study in person at a music and arts venue or online using secure private lesson links, student safety is a top priority that ensures they will progress and have fun in the process.
Music & Arts offers convenient and flexible rental plans for students of all ages. For each music program, music and arts professionals work closely with local educators to create a plan that provides students with the right instruments and classroom materials. Free exchanges, returns and the option to purchase are available at any time, making the rental plan a no-obligation solution.
Music & Arts repair technicians are well-trained professionals who provide affordable, fast, and unconditionally guaranteed work. Whether it’s repairing a violin bow, overhauling a flute, reupholstering a saxophone, soldering a brass or reconditioning an entire tuba, Music & Arts repair technicians can handle any type of repair or instrument restoration you need.
To learn more about music and the arts, visit MusicArts.com.