Peppa Pig to lead World Oceans Day campaign –


This summer, Hasbro’s Peppa Pig is making waves with a major retail and brand marketing initiative to mark the United Nations’ World Oceans Day, which kicked off on June 8. The initiative brings together top environmental, education and retail partners – including Cleaner Seas Project, Twinkl and George at Asda – to help encourage young families to learn all about our oceans and what they can do to help protect them for future generations.

Educational publisher Twinkl has created free Peppa Pig educational activities and resources to help educate primary schools, early years providers and families at home about the small steps people can take to make a big difference in our seas. Tackling the problem from the shore itself, Cleaner Seas Project has begun its mission to carry out a total of 11 beach and river cleanups, with schools being invited to take part in events across the UK throughout of the month of June.

Retail partner George at Asda builds on the success of last year’s Plant with Peppa environmental education initiative with an exclusive range of clothing and homewares with ocean-themed designs sourced from more sustainable materials such as Better Cotton and in some products up to 83% recycled material. The collection is now available in 435 Asda stores across the UK and displayed alongside a dedicated World Oceans Day outlet showcasing a key product and QR code directing consumers to Twinkl resources. Using its extensive store footprint, George at Asda’s World Oceans Day range includes clothes, shoes and accessories for boys and girls, with prices starting at £4.50.

Cat O’Brien, Retail Director Europe and Asia at Hasbro, says: “We are thrilled to be working with George again on this Peppa Pig World Oceans Day campaign. At Hasbro, everything we do is centered around our purpose: to make the world a better place for all children, fans and families. In October 2021, we launched our first Peppa Pig campaign focused on educating young families about the importance of helping our planet by planting trees. We are excited to embark on the next campaign, which aims to help children learn more about our oceans and what we can do to help reduce litter reaching our shores.

Supporting the campaign and raising awareness among families about the initiative is celebrity ambassador and mum-of-three Vogue Williams, who headed to the bank of the Thames armed with a crowd of young nursery waste pickers local to undertake the very first Peppa of the brand. Cleaning Pig Shore under the direction of Cleaner Seas Project. Vogue also participated in a media press conference and photo shoot to help raise awareness of the initiative in national media on World Oceans Day to motivate young families to get involved.

Avril Greenaway, CMO, Cleaner Seas Project, adds: ‘It’s no secret that Peppa Pig and her friends are heroes for preschoolers across the UK, so we were absolutely delighted to work with her and Twinkl to provide advice on eco-educational activities and resources as well as to carry out the all-important beach and river cleanup for this campaign. Our aim is to cause positive change, big or small, so working together with Peppa and Twinkl to help the children take their first steps towards greater environmental awareness has been fantastic. We believe this collaboration will be a huge success and, in partnership with Twinkl’s wealth of resources, we believe it will provide an easy and fun way for families to get involved in supporting the cause.

Jade Snart, sustainability and compliance expert at George, says: We are very proud to have partnered with Peppa Pig again, this time to help celebrate World Oceans Day, raising awareness for cleaner oceans and a more sustainable planet. A number of products in the George range have a sustainable element, because at George wewe are committed to doing the right thing for our customers and the planet.


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