Pet insurer unveils incredibly cute campaign highlighting the mental health benefits of owning a cat or dog


A new campaign for a UK pet insurer has taken poochy cuteness to 10 with a new outdoor campaign espousing the mental health benefits of pet ownership.

The work, by London-based creative agency Uncommon, is for pet insurance company ManyPets and uses adorably downcast pooches and pussies in eye-catching work.

Rather than just pets, the animals are described as a “personal trainer”, a “legal high”, a “stress ball” and an “endorphin”.

The campaign is said to be based on research that pet ownership in the UK has skyrocketed during the pandemic, with 27% of Britons now owning a dog and 24% owning a cat. Research found that 89% of pet owners agreed that their pets helped them deal with anxiety and unhappiness. While 90% said their pets helped them stay calm.

Ryann Wheaton, Global Creative and Brand Director, ManyPets, said: “No one can deny that the relationship between pet and parent brings incredible mutual benefits. Despite this, it can be difficult to express what pets really mean to us.

“Uncommon managed to capture our bond in a compelling way, highlighting the limitless ways our pets care for us. In return, pet parents are looking for more ways to keep their pets happy and healthy longer, and ManyPets is here to help ensure that happiness. We are so excited to see the countryside in the wild,” Wheaton said.

Lucy Jameson, Co-Founder, Uncommon added, “Pets make everything better. They don’t just bring us joy, they also have a proven positive impact on our mental and physical well-being. In a world of stress and chaos, pets are more important than ever.

“We noticed there was a huge role and tension for ManyPets to play here. We wanted to remind people that they should insure their pets to ensure their happiness. Plus it was one more weapon in my war of attrition to try to persuade my husband to let us have a dog,” Jameson said.


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