reNature launches a campaign to regenerate 2% for the planet


On February 1, 2022, the reNature Foundation is launching a global campaign to support its mission to regenerate 2% for the planet by 2030. The campaign aims to regenerate 2% of all agricultural land (100,000,000 hectares) and support 2 % of all farmers (10,000,000 farmers) in transition to regenerative agriculture. The 2% for the Planet campaign challenges individuals and businesses to pledge to fund regenerative projects. The campaign uses Patreon to collect donations.

85% of projects submitted do not have access to funding

reNature has built a pipeline of projects around the world over the past two years. Out of more than 200 projects submitted via the site, 85% do not have access to financing. The financing need for a single project is between €20,000 and €50,000, depending on the country, the size of the land, the number of farmers and the crop.

Funding of the first regeneration phase

Farmers who are willing to change their farming method to regenerative agriculture and agroforestry must cover the first year of the new system before becoming profitable. This first phase is a high threshold for farmers in emerging countries. The 2% for the Planet campaign must finance this phase. With only 1,000 sponsors, the foundation will be able to finance several projects per year and support hundreds of farmers in the transition to regenerative agriculture.

Farmers who initiate regenerative farming systems are often an example to others because of their better harvest results and greener fields. This multiplier will help us achieve our goal.
Jacqueline Smit, President

Exclusive content and voting via Patreon

reNature chose Patreon as a membership platform. reNature customers will have exclusive access to special content, interviews and live reports on a monthly basis. At the highest level, patrons receive the right to vote to select a project that will be funded by the donations collected.

We are seeing a growing engagement with the theme of regeneration. With over 55,000 followers on our social media, now is the time to call on our community to take action.
Marco de Boer, reNature CEO

2% of the sustainable development budget for companies

Businesses and other organizations can support the 2% for the Planet campaign by donating 2% of their sustainability budget. This will give the company full access to exclusive content and provide voting rights to choose a project to support. This also includes the right to use the campaign identity in their merchandise.


Solutions to climate change

Regenerative agriculture covers farming and grazing practices that, among other benefits, reverse climate change by replenishing soil organic matter, restoring degraded soils, increasing biodiversity, and improving the water cycle. It improves farmers’ livelihoods and economic resilience. Depending on the system and tree density, it may even lower the temperature locally. Regenerative agriculture is the solution to climate change for smallholder farmers.

With the financial support of this campaign, we can create a tipping point for small farmers towards more sustainable agriculture all over the planet. Let’s do it together and show that 2% can make a difference!
Chris van der Haak, Board Member

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reNature Foundation launches 2% for the Planet

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