Seabourn launches “This Is Your Moment” campaign


WHY IT RATES: The new campaign targets affluent travelers through television, print and digital media. –Janeen Christoff, TravelPulse Senior Writer

Seabourn is today launching a dynamic new brand campaign to focus on self-reliant and affluent travel decision-makers, under the theme “This Is Your Moment”. The multi-platform campaign, created with Los Angeles agency Grace Creative, reaches audiences through television, print and digital media. Seabourn has enjoyed a decades-long reputation as one of the world’s most exclusive ocean travel and expedition companies. Its fleet of small luxury vessels offers rare and unique access to the most remote and pristine places in the world.

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The campaign takes place ahead of the line’s inaugural expedition voyages in 2022 and is designed to engage discerning travelers who are passionate about exploring destinations of inspiring beauty, activity and culture in the ” most opportune time of their lives. The campaign will also target broader groups to reach a wider audience, including the LGBTQ+ and BIPOC communities.

“Our mission at Seabourn is to enable our customers to live the longest life possible,” said Josh Leibowitz, President of Seabourn. “Our research indicates that every household has a decision maker who drives the trip planning process. Together with Grace Creative, we identified the empowered, affluent female decision maker as one of our key customer targets and created this new campaign centered around the theme “This is Your Moment”.

Key to the campaign are ‘Seabourn Moments’, the personal, often unexpected experiences and services that set a Seabourn trip apart from all other forms of luxury travel. These moments of surprise and delight have become an integral part of the transformative Seabourn experience. The campaign video also includes scenes of Seabourn guests on secluded beaches, exploring whitewashed villages, paddling kayaks to icebergs in Antarctica and surrounded by the stunning beauty of Norway’s fjords. It’s the active luxury that only Seabourn can deliver.

According to market research conducted by Grace Creative, women over 50 make 87% of travel decisions, own $19 trillion in assets and represent 80% of travel advisors who are vital to the Seabourn business. .

“Women 50+ are in a time of transition where they can own, reinvent and follow their passions for their next act. And they have the resources to do so,” said Jennifer Nottoli, CEO of Grace Creative. “Our goal with Seabourn’s ‘This Is Your Moment’ campaign is to speak to women authentically and resonate with their passions, whether for themselves or with their partners, as they enter their 40s and beyond.”

“This Is Your Moment” also represents a significant moment for Seabourn. The line is entering a new chapter in its history with the upcoming launches of its first purpose-built expedition vessels, Seabourn Venture and Seabourn Pursuit. Each will take to the water and embark on unprecedented expeditions to extraordinary destinations, with the two new ships arriving in 2022 and 2023 respectively. Meanwhile, with its award-winning five-ship ocean fleet, Seabourn is seizing the moment to attract travelers luxury conscious who can’t wait to get out and explore the world again.

Seabourn represents the pinnacle of ocean travel. All-inclusive boutique ships offer oceanfront accommodations, award-winning restaurants, open bars with premium spirits and wines available at all times, renowned personal services provided by a top crew and a relaxed atmosphere and social. Seabourn takes travelers to every continent of the globe, visiting over 400 ports, including big-name towns, lesser-known ports and havens. The line is also the official UNESCO World Heritage Cruise Partner.

THE SOURCE: Seabourn press release.


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