SEC launches game show-themed public service campaign

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The Securities and Exchange Commission’s Office of Investor Education and Advocacy unveiled a themed game show public service campaign to help investors make informed investment decisions and avoid fraud. Recognizing that investing can sometimes feel like a game, the campaign titled “Investomania” reminds investors to exercise due diligence when making investment decisions.

One of the goals of the Investomania campaign, which includes a 30-second TV spot, 15-second crypto asset information videos, margin calls and guaranteed returns, and interactive quizzes, is to reach existing, new and future investors of all ages.

Gary Gensler

The campaign encourages investors to research investments and obtain information from reputable sources to understand the risks before investing. The campaign also reminds investors to take advantage of free financial planning tools and information on Investor.govthe SEC’s resource for investor education.

“As technology evolves, we’re seeing more and more investors entering our capital markets,” SEC Chairman Gary Gensler said.

“With increasing access to markets, it is more important than ever for investors to take the time to educate themselves. I encourage investors to go to Investor.gov for accurate and unbiased investment information.

“We continue to seek creative and memorable ways to reach and educate investors, and we hope this year’s public service campaign, with its light-hearted approach, will capture the attention of all kinds of investors,” said SEC Bureau Director Lori Schock. investor education and advocacy. “Investors are inundated with so-called ‘investment advice’ and we encourage investors to outsmart the chatter by doing their own research and going to Investor.gov to learn how to avoid fraud and invest for their future.

Over 40 million users have accessed Investor.gov since its launch in October 2009, and thousands of investors test their investment knowledge by taking a new quiz published each month on Investor.gov/quiz.

Learn more about the Investomania campaign below:

30 second TV spot

A game show host asks two contestants to choose a square on a video game board with investment options including: internet rumors, celebrity endorsements, stock tips from your uncle, crypto over the moon, FOMO, stocks of memes, tulip bulbs, guaranteed returns, and market timing. The video is designed to show investors the consequences of their investment decisions and to help investors understand the importance of protecting themselves when making investment decisions. Once the candidates have made their choices, the video shows, in an amusing and comic way, the consequences of a good or a bad choice.

15 second videos

Crypto – In the video, a celebrity encourages investors to follow their advice and buy crypto-assets. The video aims to remind investors not to be tempted by celebrity endorsements and to do their own independent research when making investment decisions.

easy money – This video reminds investors that there is no guaranteed financial return on investments and that every investment – ​​no matter how good – involves risk.

Margin – This video warns investors that borrowing money to invest can be very risky.

Source: SEC

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