Sid’s Farm launches awareness campaign on the importance of unadulterated milk


Screening during the awareness campaign by Sid’s Farm

Sid’s Farm, a premium dairy brand based in Telangana, has embarked on a milky mission to raise awareness of the importance of drinking pure and fresh milk. The Talent team at Sid’s company took on the task of raising awareness about adulterated milk.

They will be conducting a live milk testing initiative every weekend at different shops in Hyderabad. Last week, the campaign was successfully carried out in about 24 stores (Grofers, M Mart, Green Leaf Stores, etc.) in Hyderabad for incoming customers for their detailed understanding of fresh and pure milk.

According to a study by the United States Centers for Disease Control and Prevention (CDC), when children and adults are exposed to the consumption of antibiotics, they are unnecessarily exposed to health problems, including infection with C. difficile and dangerous antibiotic-resistant infections that can cause severe diarrhea that is responsible for many thousands of infections and deaths each year in children and adults.

Commenting on the awareness campaign, Dr Kishore Indukuri, Founder and MD, Sid’s Farm said: “Nowadays, various types of antibiotics are used worldwide in the veterinary sector indiscriminately to promote the growth and treatment of livestock. Significant portions of antibiotics are released from the milk of dairy animals unaltered and exert serious adverse effects on human health. At Sid’s Farm we relentlessly test every liter of milk for 3 classes of antibiotics apart from other adulterants every day. Every Saturday and Sunday, we run this campaign to raise awareness about the harmful effects of antibiotic consumption and the urgency of understanding pure, adulterant-free milk.

According to a study conducted by Global Research on Anti-Microbial resistance (GRAM), 1.27 million deaths worldwide could be attributed to antimicrobial resistance. It is also a huge economic burden for people who pay for their health care themselves. It is therefore important to reduce the inappropriate and excessive ingestion of antibiotics, particularly through the foods we eat on a daily basis.

“My team is continually committed to producing top quality dairy products and proudly claim that we sell 100% hormone and antibiotic free milk. We also do live milk testing on our milk for customers at select stores,” he added.


About Author

Comments are closed.