smallcase launches its first campaign to reach new investors; encourages them to invest in growth ideas and sectors

  • smallcase, a direct indexing and model portfolio platform launched its first “Invest in Ideas” campaign.
  • The series of three digital advertisements covers various ideas that investors can choose from, such as IT, the Internet and Rural demand.

Addressing the new wave of new entrants to the Indian equity markets and aiming to help young investors achieve their portfolio diversification goals, smallcase, a direct indexing and model portfolio platform, has launched its first campaign ” Invest in Ideas”. The series of three digital ads covers various ideas that investors can choose from, such as IT, internet and rural demand. Influencers and content creators like Tanmay Bhat, Zakir KhanNithin Kamath shared the videos on social media. Tanmay Bhat and Devaiah Bopanna were part of the creative team that developed the commercial series.

The company worked with Sony Liv, Hotstar, YouTube, Spotify, major TV channels, digital news platforms and social influencers to deliver these ads. Through the campaign, smallcase reaches millions of new investors who have recently opened Demat accounts. It was launched to help investors start building their stock portfolio in a sound and easy-to-understand way. Speaking at the campaign launch, Vasanth Kamath, founder and CEO of smallcase, said: “The last 18 months have seen unprecedented interest in capital markets from retail investors. Many of them were entering the equity asset class for the first time. New demat accounts doubled during this period with around 3.5 crore new accounts. The Investing in Ideas campaign will help them adopt a portfolio-based approach to investing. Smallcases are created based on easy-to-understand ideas that shape the future, so investors can choose what they believe in. Vaibhav Jalan, VP – Business, smallcase said, “We are thrilled to launch our first-ever marketing campaign. Through this campaign, we are targeting tech-savvy investors with a digital campaign, especially at a time when most Indians are consuming information online. Aiming to reach over 5 million investors, we are confident that our creative campaign will resonate with young India and help them make the right investment decisions.

Greater participation in the investment space is coming from millennials, with a massive increase in the number of 20- and 30-year-old investors turning to equities over the past two years. The phenomenon is accelerated by modern investing experiences available on mobile and web platforms.


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