State Farm drops gender identity project after ‘Like a Creepy Neighbor’ campaign raises awareness

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State Farm quickly distanced itself from a program that pushed gender fluidity books on young children on Monday after a new ad campaign called the insurance giant a “scary neighbor,” but Consumers’ Research believes the insurance giant has yet to “repair the damage” it has caused.

“Yesterday we launched our ad campaign calling out State Farm for donating books for kindergartners on the topics of transgender and non-binary…now they claim they’ve ended their partnership with the GenderCool project,” said Will Hild, executive director of Consumers’ Research. told Fox News Digital, calling the turn of events “an indication of how much power consumers have.”

An email from a whistleblower provided to consumer researchthat the organization provided to Fox News Digital, reported that State Farm urged Florida agents to take action and provide LGBTQ+ books to children through a partnership with the GenderCool program – which describes itself as “helping to replace the opinions misinformed by positive transgender and non-transgender dating experiences”. – thriving young binaries.”

STATE FARM ACCUSED OF PUSHING LGBTQ+ BOOKS ON CHILDREN, CONSUMER RESEARCH STARTS ‘LIKE A SCARY NEIGHBOR’

State Farm ended a partnership after being accused of recruiting agents to smuggle books on gender fluidity to young children.
(Gendercool project)

Consumers’ Research, a non-profit organization that aims to “increase knowledge and understanding of the issues, policies, products and services that matter to consumers and to promote the freedom to act on that knowledge and of this understanding,” the website launched. LikeACreepyNeighbor.com, where information and means of action against State Farm were provided. The group also created a 30-second commercial, titled “Like a Creepy Neighbor”, which mocked the company’s slogan, and began with a narrator stating that State Farm says it’s a good neighbor before asking, “But would a good neighbor target five-year-olds for a conversation about gender identity?”

Hours after the Consumers’ Research campaign went live, State Farm emailed employees announcing that they would no longer participate in the GenderCool program.

“This program which included gender identity books was intended to promote inclusivity,” a State Farm spokesperson told Fox News Digital.

“Conversations about gender and identity should take place at home with parents. We do not support mandatory school curriculum on this topic. We support organizations providing resources for parents to have these conversations,” sued State Farm. “We are no longer supporting the school book distribution program. We will continue to explore how we can support organizations that provide tools and resources that align with our commitment to diversity and inclusion.”

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Consumers' Research executive director Will Hild says State Farm still has to

Consumers’ Research executive director Will Hild says State Farm still needs to “repair the damage” it has caused.

Hild is “very happy” that the Consumers’ Research campaign has helped bring the situation to light, but he doesn’t think ending the partnership is enough.

“It’s not enough to repair the damage they’ve done. It’s not even enough to stop the damage. So the email we received is from January this year, and there has evidence in Facebook posts from schools talking about receiving these books as late as April, so there were five months of donations of these books, placed in libraries where kindergarteners and five-year-olds could access them and those books are still there,” Hild said.

“What we’re asking State Farm to do is stop the harm done to children,” he added, noting that it would take three more steps to undo the “damage” already done.

“They need to hire an external, credible third party to verify everything that has been done under this program. They need to know wherever these books have been donated, and they need to do their best to retrieve these documents, get them out of children’s hands where they don’t belong,” Hild said. “And then thirdly, they need to release all of this publicly and tell parents whose children have been potentially affected by this. And until they do these three things, they are not serious about protecting children. They are not serious about repairing the damage that they have done. And they obviously don’t care about the nation’s customers or children.

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State Farm did not immediately respond to a request for comment when contacted by Fox News Digital regarding consumer research requests.

Hild said Consumers’ Research was overwhelmed with feedback from State Farms customers and agents on Monday, as many were completely unaware that the insurance giant was caught up in liberal politics.

“They were appalled and shocked like everyone else. Customers were livid. They were cancelling, calling their agents, canceling their State Farm policies. So obviously that’s something that American consumers weren’t happy about,” said Hild said. “America’s parents weren’t happy, they were appalled.”

Consumers' Research targeted insurance giant State Farm in its new ad.

Consumers’ Research targeted insurance giant State Farm in its new ad.

From now on, the LikeACreepyNeighbor.com The campaign will continue until Consumers’ Research finds that State Farm is serious about solving the problem.

“These books are still on the shelves of libraries and community centers, and until they’ve been picked up and parents have been notified, State Farm hasn’t even stopped the harm done to children. So they’re still a scary neighbour,” says Hilde.

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While Hild doesn’t think his job is done when it comes to State Farm, he’s grateful that American consumers can still force change when a company does something that offends customers.

“Yesterday is an indication of the power that consumers have, and they should wield that power to force companies to serve their interests, not wake up politicians or wake up activists,” he said.

Consumers’ Research has already launched campaigns against other companies, including BlackRock, Levi’s and American Express.

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