Texas town launches recycling education campaign


LRS, a Rosemont, Illinois-based waste diversion, recycling and hauling service provider, has appointed Emily Olson-Torch as senior vice president of sales and marketing.

Olson-Torch brings to LRS a portfolio of professional accomplishments spanning over 20 years in business-to-consumer revenue and demand generation, digital marketing, customer retention and growth, brand innovation and reputation management.

She will be responsible for all aspects of LRS sales and marketing, with a focus on customer experience, digital marketing, technology and corporate branding.

“I am absolutely thrilled and honored to join LRS in this crucial leadership role at such a critical time,” Olson-Torch said. “LRS has spent the last decade shifting the waste industry paradigm from a linear function in society to a profitable circular operating model rooted in reusing, repurposing and extending the value of materials scrapped. I’m really looking forward to making a difference at LRS.”

Olson-Torch joins LRS after seven years at home solutions maker, Honey-Can-Do, where she rose from vice president of e-commerce and marketing to chief revenue officer and grew her revenue by triple digits over the course of its mandate. Prior to Honey-Can-Do, Olson-Torch held leadership positions in sales, marketing, customer service and brand strategy at Flor, Shopper Sciences, Zappos.com, OMD Worldwide and Starcom/Leo Burnett.

She earned a bachelor’s degree in advertising from Michigan State University; was named Crain’s Chicago Business Notable Marketing Executive in 2020; quoted in Home Furnishing News’ 40 Under 40 in 2018; and in 2011 won a Bronze Effie Award for the Zappos: Happy People Making People Happy campaign.

“We welcome Emily to LRS and are confident that her career experiences and outstanding accomplishments will help drive revenue, shape the LRS brand and unify our customer experience as we grow, innovate and are expanding in the midwestern and south-central states,” says LRS. Chairman and CEO Alan T. Handley.


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