“The impact is real” campaign launched by La Trobe Uni and CHEP


La Trobe University unveiled a new campaign and brand platform, “The Impact is Real”, demonstrating the impact that La Trobe students, scholars and partners have on people’s lives.

The new platform showcases the university’s strength in health, science and technology, and kicks off with a film featuring current LaTrobe University students, including lead artist Australian Ballet, Benedicte Bemet (Bachelor of Psychology).

Natalie Ellisdon, Marketing Director of La Trobe University, said, “La Trobe is focused on making real impact in our communities today, not just tomorrow. We do this through our close collaborations with industry, conducting relevant research and focusing on building the skills of our students so that they have tangible experience that is directly and immediately applicable in the work they do.

“Our focus and growth in the areas of health, science and technology and the growing needs of society in these areas means that this impact will only continue to expand in the future.”

Darcy Muller, Brand and Creative Director of La Trobe University, added, “We wanted to position La Trobe as a university that has a clear direction and differentiates itself from its peers. Most universities talk about intangible ideas of changing the world, but we want to show how the people of La Trobe are actually affecting lives right now.

In addition to the film, the campaign is deployed on TV, radio, OOH, cinema and digital channels.

CHEP Chief Executive, Thomas Penn, commented: “We are delighted to partner with an ambitious brand that truly prepares Australians to have a positive impact in the new economy. La Trobe University’s impact on its students is evident in everything they accomplish, and we look forward to continuing to tell that story under this new brand platform.


Client: LaTrobe
Marketing Director: Natalie Ellison
Director – Brand & Creative: Darcy Muller

Creative agency: CHEP
Production Company: Collider
Director: Glenn Stewart
Executive Producer: Karen Bryson
Producer: Melissa Weinman
Director of photography: Joey Knox
Grade: Matt Fez


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