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Guerlain celebrated World Bee Day (20 May) by dedicating 20% ​​of all sales between 20 and 22 May to the conservation and preservation of bees

LVMH-owned beauty and fragrance house Guerlain marked World Bee Day with the launch of the #GuerlainForBees fundraising campaign.

Guerlain donates 20% of its global sales between May 20 (World Bee Day) and May 22 (International Day for Biological Diversity) to support bee conservation through its #WomenForBeed program.

The house is also donating $20 to the program for every repost of its May 20 World Bee Day Instagram post.

The message was created by the Slovak artist Tomás Libertiny and features the hashtags #GuerlainForBees and #WorldBeeDay. Guerlain aims to raise €1,000,000 (US$1,060,000) through the campaign.

Guerlain donates US$20 for every repost of its World Bee Day Instagram post

Proceeds from the fundraiser will fund the second #WomenForBees training program in Cambodia. Guerlain has partnered with UNESCOactress/philanthropist Angelina Jolie and the Maddox-Jolie-Pitt Foundation to accompany 11 women in their dream of becoming professional beekeepers.

The program takes place in Siem Reap, Tonle Sap Biosphere Reserve and Samlot District in partnership with the UNESCO office in Phnom Penh. It aims to help women achieve financial independence through beekeeping, while protecting the habitats of endangered bee populations.

As noted, Women for Bees is a five-year program that provides training and education to aspiring female beekeepers. By 2025, the program will have created 2,500 beehives within 25 UNESCO Biosphere Reserves with the aim of repopulating 125 million bees.

Guerlain has always been committed to sustainable innovation and the protection of biodiversity, with particular emphasis on the protection of bees.

Bee honey is the main ingredient in Guerlain’s Abeille Royale skincare range. Bees have also inspired the brand’s Aqua Allegoria fragrance collection and have been a constant reference since the creation of Guerlain’s “bee bottle” in 1853.

Women For Bees represents two of the pillars of Guerlain’s sustainable development: the protection of bees and the empowerment of women. Image of Marie Rouge.

The bee has also become the symbol of the house’s long-term sustainable commitments. the “Guerlain conservation program for bees”, which encompasses the Women for Bees campaign, is based on four key pillars: bee protection, bee welfare, bee repopulation and bee education.

The Women for Bees project is the latest in a series of bee conservation initiatives by Guerlain. Since 2011, the program has initiated research, conservation and philanthropy partnerships with the Association for the conservation of black bees of Ouessant Brittany, the French Observatory of Apidology, GoodPlanet Foundation and ELYX Foundation. In 2018, the program also launched a “Bee School” campaign to raise awareness among primary school students about the protection of bees.

Knowledge Hive: The five-year program aims to provide aspiring female beekeepers with skills-based training and sustainable livelihoods. Image by Nicolas Gouhier.

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