The Salvation Army’s Red Kettle campaign is just short of Western Pa’s $2.4 million fundraising goal.

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Although the Salvation Army’s Western PA division fell slightly short of its fundraising goal of $2.4 million last year, shortfalls in some locations have been made up for by gains. somewhere else.

In Westmoreland County, Salvation Army campaigns in four areas fell $20,000 below their overall goal of $282,000. So while only $57,603 was raised to reach an $82,000 goal in New Kensington, Red Kettle volunteers in Monessen surpassed their $62,000 goal by more than $1,000, and Latrobe volunteers raised $74,000, more than $12,000 more than their goal.

“We are extremely grateful for the continued support of the community as we work to raise the necessary funds to continue to uplift the most vulnerable people in our area neighborhoods,” said Major Gregory Hartshorn, Division Commander for the western Pennsylvania.

In Allegheny County, volunteers raised just over $523,500, or 92% of their goal.

“The lingering effects of the pandemic, coupled with a shortage of paid and volunteer bell ringers to cover Red Kettle shifts, have contributed significantly to the shortfall,” Salvation Army officials wrote in their annual report. on the campaign.

Across the division, several communities — Homewood, Johnstown, McKeesport, New Castle, New Kensington, Punxsutawney and Sharon — saw a bigger deficit, hitting less than 80% of their individual goals.

In addition to the pandemic, bell ringers have had to deal with the growing popularity of online shopping. This challenge was met through the expansion of the nonprofit organization’s social media presence.

“Nationally, digital donations have increased significantly,” Salvation Army spokeswoman Stephanie Rex said.

This opportunity is always available and donors can know that they are helping their local community.

“You can continue to donate online at any time at Salvation ArmyWPA.org, and your donation will stay right in your zip code, serving your neighbors in need,” Hartshorn said.

The Red Kettle Campaign supports families and individuals in need with utilities, rent and food assistance; clothing and other basic necessities; summer camp programs for youth and seniors; and holiday meals and Christmas gifts for children.

To learn more, visit Salvation ArmyWPA.org.

Patrick Varine is an editor at Tribune-Review. You can contact Patrick at 724-850-2862, [email protected] or via Twitter .

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