The underdogs aren’t giving up, says Rishi Sunak’s new campaign video for UK PM


Two weeks before the end of the UK Conservative Party leadership election, runner-up Rishi Sunak’s team are promoting a new campaign video taking advantage of his ‘underdog’ status with the firm head of her rival Liz Truss in the race to succeed Boris Johnson.

The video, used for the first time to feature Sunak at a husting event in Manchester on Friday night, shows the former chancellor at a series of campaign events since the race began last month and s’ Addressing Conservative members voting for a new party leader to take over as UK Prime Minister on September 5.

“I will continue to fight for every vote until the last day,” Sunak tweeted along with the video, which counts down 100 events in 30 days to reach 16,000 party members on the campaign trail.

The video shows the 42-year-old former British Indian minister interacting with voters and is also seen taking a quick nap on a bench as a voiceover praises his efforts to ‘fight for every inch’.

“They say beware of underdogs, because an underdog has nothing to lose. An underdog fights for every inch,” the voiceover says.

“They work harder, stay longer, think smarter; underdogs don’t give up, they’ll do the tough stuff and they’ll never be complacent,” he adds.

It comes as the most recent surveys of Tory members voting by mail and online in the election and bookmakers’ odds strongly point to a victory for Truss, who is campaigning on a tax cut plan to deal with the crisis. economy in a context of soaring prices in the United Kingdom.

Former cabinet minister Michael Gove became the latest top Tory major to warn his plans were a ‘vacation from reality’ as he endorsed Sunak’s focus on tackling inflation.

According to an article in the Observer on Sunday, other former cabinet members from Truss’s own party have expressed “concern” about the current foreign secretary’s plans.

An unnamed former minister told the paper he was ‘worried’ that Truss would be handed the keys to 10 Downing Street, adding: ‘The members are going one way with Liz, the country as a whole, the other .”

“If she continues with full culture wars and anti-awakening stuff, as well as economic stuff, she will present herself as Boris without the charm. Then it will turn people off in the blue wall,” said another, referring to the seats in northern England won by the Conservative Labor Party in the 2019 general election.

Meanwhile, the opposition Labor Party is enjoying a resurgence in popularity among the wider British electorate. A new Opinium poll for the Observer gives Labor and its leader Sir Keir Starmer a solid boost in the poll on the back of its policy of freezing the energy price cap in a bid to help those struggling with exorbitant household bills.

Two weeks ago, 29% of all voters said Truss would be the best prime minister, compared to 28% who chose Starmer. This weekend, Truss fell to 23% while Starmer increased his score to 31%. When the choice was Starmer versus Sunak, 29% backed Starmer and 23% Sunak. This week’s survey of 2,001 adults gave Labor a 39% vote share to the Conservatives’ 31%.

A YouGov poll for The Times on Saturday also showed Starmer’s party enjoying its biggest lead in 10 years, with 43%, 15 points ahead of the Conservatives with 28%.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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