Touch ‘n Go eWallet and PayNet Launch ‘Mai Kita Cashless’ Campaign at Kedah Farmer’s Market

  • Encouraging cashless lifestyle for the rural community of Changlun, Kedah
  • Extend a transparent, fast, convenient and secure platform with DuitNow QR

The Touch ‘n Go (TNG) group via Touch ‘n Go eWallet, in collaboration with Payment Network Malaysia Sdn Bhd (PayNet), on Saturday launched the ‘Mai Kita cashless’ (Malaysian Bahasa phrase meaning, Let’s Go Cashless) campaign at Pasar Tani Kekal in Changlun, Kedah which will enable merchants and consumers in the surrounding area to enter the digital era with the use of cashless payment.

The launch follows “Project Cashless Kampung” a few days earlier at Sekinchan, Selangor by PayNet and Hong Leong Bank Bhd, which both parties claim is the first non-urban area to be enabled cashless in Malaysia. The Mai Kita Cashless campaign makes no such claims.

Changlun is located about 42 kilometers from Alor Setar in the Kubang Pasu district of Kedah, Malaysia. The campaign focuses on communities in three villages in the Changlun region, namely Kampung Baru Changloon, Kampung Paya Nongmi and Kampung Tradisi Lembah Keriang.

“The campaign aims to encourage urban cashless practice with the advancement of technology in rural areas. We started this initiative with PayNet as we want to provide the opportunity and platform for rural communities in Malaysia, starting with Changlun in the Northern Territory, to use and benefit from Touch ‘n Go eWallet and DuitNow QR,” said Alan Ni, Chief Managing Director, TNG Digital Sdn Bhd.

The campaign aims to encourage and support the government’s continued efforts in promoting cashless payments, as well as rapidly realizing the mission of converting rural communities into a cashless society. Mai Kita Cashless aims to educate and improve the community’s understanding of cashless transactions as a method of payment.

“This collaboration with PayNet allows us to expand a seamless, fast, convenient and secure platform with DuitNow QR for merchants and consumers in Changlun, Kedah. We believe this partnership will help strengthen all merchants, as well as consumers, in improving the economy in this area,” added Alan.

There are over 300 merchants in Pasar Tani Kekal and surrounding areas.

“Businesses and consumers in urban areas have been enjoying the benefits of cashless payments for some time. We are now excited to partner with TNG Digital to bring those same speed and convenience benefits to Changlun as part of our Cashless Kampung project, an initiative to expand digital payments in non-urban communities,” said Farhan Ahmad. , Group CEO, PayNet. .

As a common QR code for the country, consumers can use DuitNow QR to make cashless payments in Changlun regardless of which bank or e-wallet they want to use. Farhan expressed hope that this initiative will boost economic growth in the region by making trade more transparent and reducing the cost of cash management.

A stall owner checks out the convenience of adopting cashless payment introduced by Touch 'n Go and PayNet.

From now until August 31, 2022, consumers can use Touch ‘n Go eWallet to make purchases in Pasar Tani Kekal Changlun and around Changlun by scanning the DuitNow QR code and they will receive a cashback of 1.12 USD (RM5) for each transaction, with a minimum transaction amount of RM10. Merchants who sign up within this time frame will receive a reward of RM20 upon completion of 10 transactions.

[RM1 = US$0.224]

Currently, Touch ‘n Go eWallet is accepted at over 670,000 online and offline outlets and 1.2 million DuitNow QR outlets nationwide. Additionally, Touch ‘n Go eWallet is also accepted internationally in Singapore and Japan through the Alipay+ merchant network.

The Mai Kita Cashless campaign will run until December 31, 2022 with upcoming activities and events. For more information on the campaign, visit

The launch was chaired by Mohd Khairul Nizam, Deputy District Manager of Kubang Pasu District Office, Kedah; Danny Chua, Commercial Director of Touch ‘n Go eWallet; and Heliziana Madzin, Head of Ecosystem Development at PayNet.


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