Tourism Ireland unveils $1 million campaign in Boston; promotes Shannon Airport as a gateway to the West


Shannon Airport Group and Tourism Ireland recently launched a million dollar marketing campaign to attract American tourists to the Wild Atlantic Way, with daily non-stop flights to Shannon Airport. At a recent luncheon at the Porto Restaurant at the Prudential Center in Boston, guests from the media and travel industry got a general overview of the wide range of attractions in the Shannon area, known as the Gateway to the Wild Atlantic Way.

Welcomed by Tourism Ireland Executive Vice President Alison Metcalfe, guests were introduced to Mary Considine, CEO of Shannon Airport Group, who highlighted the many reasons why travelers should consider flying to Shannon Airport rather than Cork Airport or the larger Dublin International Airport. She said one of the most compelling reasons was the speed at which passengers could expect to pass through the airport. She told the group that a passenger timed his trip “from the ticket counter, through security, to his door at 11 minutes.”

Once outside the airport, of course, that’s where the fun begins. To prove this, presentations were made by several speakers representing various destinations in the Shannon Region and the Wild Atlantic Way.

Gillian Griffin of Adare Manor presented a stunning slideshow of a lovingly restored castle hotel, complete with an award-winning golf course designed by renowned golf course architect Tom Fazio. For a restful, upscale retreat, guests should definitely add this hotel to their itinerary. (

Shannon Heritage’s Adrienne O’Flynn spoke about the fun and family-friendly attractions of Bunratty Castle, best known for the large folk park and the interactive medieval banquet inside the castle, Craggaunowen, where visitors can learn about the Ireland in the Bronze Age, and the Medieval Banquet at Knappogue Castle. (

For travelers who might spend a little too much time on YouTube staring intently and intimidatingly at border collies herding sheep (trust us, it’s fun to watch!), Maura Fay of Caherconnell Fort came up with a better idea: demonstrations of sheepdogs against the backdrop of an 11th century stone fort. Located in Carron, Co Clare, the Fort is home to dogs, sheep, archeology and a cafe. (

The Doolin Ferry Co. was represented by Edel Vaughan, who spoke of the majesty and mystery of the ferry’s destinations: the Aran Islands and the Cliffs of Moher. Boasting a new fleet of boats (with stabilizing technology – yes, we asked, because those waters can be choppy!), the tour boats depart for multiple trips a day, dropping visitors off at all three islands in ‘Aran, as well as a jaw-dropping view of the Cliffs of Moher from sea level. (

For those looking to stay in Limerick in style, Ruth Vaughan of the Savoy Collections was proud to present two new properties: the 5-star Savoy Hotel and the 4-star George Hotel, both located in Limerick city centre. Brimming with elegance and personality, both hotels are a sure bet for visitors looking to explore the city that gave us King John’s Castle, author Frank McCourt and rock band The Cranberries. (

The Unesco Global Geopark has catered to visitors who yearn for an organic, airy and natural visit to the West of Ireland. Jarlath O’Dwyer, of the Burren Ecotourism Network, said the network works to promote responsible ecotourism and protect the territory’s natural resources. Whether exploring underground caves, biking through the region’s unique flora, glamping or camping under the stars and waking up to yoga at sunrise, the goal main focus of the Geopark is to connect visitors to the ancient land they walk on, leaving rejuvenated and in harmony with the land. (

Autumn airfares have dropped and now is the perfect time to start planning – enjoy all the West of Ireland has to offer, starting with easy entry through Shannon Airport .


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