Tourism New Zealand launches its first campaign in two years aimed at enriching experiences


Among New ZealandFor the reopening of its borders with certain travel requirements, Tourism New Zealand has launched a campaign focusing on the natural and cultural splendours of the country known in the Maori language as Aotearoa.

The new campaign, titled “If you seek” wants international visitors to not only be aware of, but also embrace distinct aspects of Maori values ​​and traditions.

“If You Seek” emphasizes the value of the Maori words, manaakitanga (a profound expression of hospitality and mutual understanding and connection) and kaitiakitanga (guardianship and care of the environment).

“Tourism New Zealand is committed to authentically representing New Zealand’s unique culture – the campaign reflects this,” said René de Monchy, CEO of Tourism New Zealand.

Enriching experiences

As part of the new ‘If You Seek’ campaign, which is the brand’s first in two years, Tourism New Zealand has curated itineraries in mind for those curious enough to dig deeper and go a little deeper to grow as people and in their view of the world.

Referring to American travellers, de Monchy said the tourism board finds that they are “hungry for something different that New Zealand can offer: more immersive and intentional experiences. With borders fully open, “If You Seek” invites the curious to unleash the inner seeker, while traveling through New Zealand, unearthing a sense of discovery and long-term personal growth. »

Tourism New Zealand has published some excerpts from the campaign online. These are short videos that can be viewed on the tourist office websites. Youtube channel. They feature locations spanning Tāne Mahuta and Hell’s Gate in New Zealand’s North Island; Hooker Valley near Aoraki/Mt Cook which is New Zealand’s highest mountain; and the Tasman’s Great Taste Trail in the Nelson/Tasman region of the country.

With their smartphones, visitors to the Tourism New Zealand website can also learn from The mini-experiments of If You Seek to see how the campaign turned out.

The tourist board’s mini-itineraries are made up of travel-oriented themes with public attractions and activities matching their descriptions. They include “Personal Growth and Challenge”, with an example activity which is world ascension the highest ascent of the waterfall cable in Wanaka; “Peace and relaxation”, with a recommended trip to Aoraki Dark Sky Preserve on the South Island of New Zealand; and “Natural Phenomenon,” which includes Hell’s Gate, a geothermal area whose rich, muddy waters are prized for their healing properties.

“We encourage manuhiri (visitors) to immerse themselves in New Zealand’s unique culture, people and natural environment and to see, feel, hear, touch and smell the magic of this country,” said de Monchy. “We want to reward those who are curious enough to look a little deeper and go a little deeper to discover more authentic and meaningful connections.”

As with other tourism-related businesses, the tourist office participates in the Tiaki Promisea commitment to New Zealand’s future by helping to protect its environment, culture and people.

“It also summarizes the country’s goals for conscious and sustainable tourism. New Zealand is precious, and everyone who lives and travels here has a responsibility to look after it,” de Monchy explained.

de Monchy added that by following Tiaki’s pledge, “visitors are committing to New Zealand to act as stewards, protecting and preserving this beautiful place”.

Travel resumes

The evolution of flights to and from New Zealand is also on the rise. The new from Air New Zealand JFK-AKL direct route, which will fly non-stop from this major New York airport to Auckland. This The launch is scheduled for September 17, 2022.

American Airlines will also host a direct flight route from Dallas Fort Worth in Auckland. It will launch on October 29, 2022.

Invivo Airan airline launched by New Zealand beverage company Invivo & Co., will begin operations this year, but the first flight is for New Zealanders only.

Although entry requirements may change, travelers from the United States must obtain a visa to visit for tourism or business reasons.

Travelers must not only be fully vaccinated and show valid proof, but they must also take two rapid COVID-19 antigen tests upon arrival. The first test must be taken on the day or the first day after their arrival, and the second test must be taken on the fifth or sixth day after their arrival. Travelers will receive a COVID-19 rapid antigen test pack with instructions upon arrival.

One more thing: all travelers must complete the New Zealand traveler statement before leaving for New Zealand. They can start this form 28 days before departure.


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