Tourism NT campaign lures Australians with promise of early summer – Travel Weekly


The Northern Territory is hoping to attract more domestic visitors by promising Australians a break from the horrific weather most of us have braved in recent months.

While the Bureau of Meteorology (BOM) has reported a 50% chance of La Niña re-forming later in 2022 (double the normal chance), Tourism NT has commissioned new research into consumer sentiment and plans to travel of Australians before the summer season. .

The research found that 84% of Australians believe their ability to enjoy summer has been affected in the past three years, and 68% are looking forward to enjoying the summer ahead early.

Now with the latest announcement from the Bureau of Meteorology that a negative Indian Ocean Dipole (IOD) event is underway – predicting rainfall over southern and eastern Australia, as well as warmer days in northern Australia – Tourism NT said there was no better time to head north to ensure Australians don’t miss a hot weather break this year.

Backed by real-time weather report comparisons spanning outdoor, film, TV and digital, as well as paid and earned media and influencer partnerships, Tourism NT highlights the benefits of heading to the north to take advantage of early summer conditions.

To avoid the disappointment of another lackluster summer, Tourism NT’s chief marketing officer Tony Quarmby said Australians should take advantage of the territory’s warm weather from September, which is also generally the off season – which means cheaper flights, fewer crowds, and greater savings through tourism deals on experiences.

“With our new research finding that 63% of Australians would consider taking their summer vacation early if they could expect summer weather, we are encouraging holidaymakers to pull out their short sleeves and enjoy a summer early from September in the territory,” Quarmby said.

“We know that almost half of the country is planning to take a vacation this spring or summer. With La Niña sadly showing warnings to continue this summer and a negative IOD event underway, we invite Australians who are fed up with the rain and cold to join us for an early summer full of adventure and fun, with a range of great deals and savings.

Those willing to jump at the chance of an early summer can take advantage of early bird summer deals with massive savings for consumers traveling from September 2022 to March 2023.

Australians can enjoy up to 30% savings on packages from Webjet, Expedia, Travello, Holidays of Australia, Tripadvisor and Britz.


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